- A $54,814 2012 Volvo S60 T6 R-Design driven by the vampire Edward in The Twilight Saga film franchise is up for grabs, courtesy of a new Volvo online contest.
- In another Volvo game, contestants are asked to submit photos or drawings of what they would wear to Edward and Bella's wedding to win tickets to attend the world premiere of The Twilight Saga: Breaking Dawn — Part I.
- Volvo has had a long connection with vampires, saying that the vampire protagonist in the movie series fits the description of a perfect Volvo owner.
ROCKLEIGH, New Jersey — A $54,814 2012 Volvo S60 T6 R-Design driven by the vampire Edward in The Twilight Saga film franchise is up for grabs, courtesy of a new Volvo online contest.
Volvo has had a long connection with vampires, telling Inside Line in 2009 that the vampire protagonist in the movie series fits the description of a perfect Volvo owner.
Volvo's longstanding link to the vampire film franchise has exposed it to a wider female audience, the automaker says. Porsche and BMW have played minor automotive roles in the popular films.
Volvo has been careful to note that bad vampires in the film franchise don't drive. Neither do the werewolves.
Volvo's "Journey to the Wedding" online promotion offers The Twilight Saga fans the chance to win movie premiere tickets, a Brazilian trip or the Volvo S60 R-Design.
In another Volvo game, contestants are asked to submit photos or drawings of what they would wear to Edward and Bella's wedding to win tickets to attend the world premiere of The Twilight Saga: Breaking Dawn — Part I.
Automakers have been anxious to link up with celebrity nuptials of late — vampire or otherwise. The Lexus LS 600h L took center stage at the recent royal wedding in Monaco. Prince William and his bride Kate Middleton wowed the crowds in London in April when they took a spin in an Aston Martin DB6 Volante after their wedding ceremony.
Volvo is not the only automaker to turn to ghouls to move the metal. Ford famously recruited zombies to help it sell the 2011 Ford Fiesta.
The Volvo online game can be played at Journey To The Wedding.com.
Inside Line says: So what would you wear to Edward and Bella's wedding?
Add A Comment »
ne1butu2 says:
08:14 PM, 10/19/2011
$54k for a Chinese Volvo that's "all hat and no cattle?" Not a chance. I miss the days when Volvo offered the real S60-R
marcos9 says:
04:24 PM, 10/19/2011
Over $54k for a Volvo that isn't a real R model? Are you kidding me? No wonder Volvo is irrelevant.
Wake me up when Volvo gets their head out of the ground and brings back the V70R - none of this "R-design" crap.
rayzor says:
03:06 PM, 10/19/2011
The Volvo S60 T6 R is a beautiful design and trumps all the generic Audi offers. I will buy this over anything from BMW, Audi, VW or Lexus. Good job, Volvo!!
93aero says:
02:33 PM, 10/19/2011
"saying that the vampire protagonist in the movie series fits the description of a perfect Volvo owner."
So the best possible choice is someone whom is dead... in every sense of the word. Geeze, thats kinda a rough market, maybe thats why we haven't seen too many of them out n about O__o