VW iPhone App on 2010 Dakar Rally Keeps Users up to Speed
Published Dec 11, 2009
WOLFSBURG, Germany — Volkswagen on Friday helped to rev up coverage of the upcoming 2010 Dakar Rally with word that it has launched a new iPhone application in time for the event. Dubbed "Volkswagen Rally mobile — 2010 Dakar," the application is available in Apple's online store now.
The new application will keep users informed of the five Race Touraeg vehicles participating in the off-road classic. The 2010 rally runs through Argentina and Chile, running twice across the Andes Mountains and the Atacama desert. One could argue that the name "Dakar" is a trifle misleading, then.
"Rally mobile" will provide daily reports and quotes, as well as daily video summaries of the stages that last about 3 minutes, said Volkswagen in a statement. Another key feature is an interactive overview of the Race Touareg 2.
Inside Line says: A great idea that undoubtedly will be copied by others. — Anita Lienert, Correspondent