- 2011 Toyota Tacoma starts at $17,175.
- It's a $1,030 price increase over the 2010 Tacoma.
- The 2011 Tacoma's pricing will top out at $28,335 for a double-cab 4x4 with a V6 engine and a five-speed automatic transmission.
TORRANCE, California — With more U.S. businesses tiptoeing back into the light truck market, Toyota has raised the pricing on its 2011 Tacoma pickup. The base 2011 Toyota Tacoma starts at $17,175, including an $810 destination charge, reflecting a $1,030 price increase over the 2010 Tacoma.
Prior to the Tacoma pricing announcement, Toyota's top U.S. executive said in a June 17 media conference call that the light-truck business is picking up.
"We still believe we are going to see continued growth in the overall industry," said Jim Lentz, Toyota Motor Sales U.S.A. president and chief operating officer, in response to a question about the health of the auto industry. "If you look at what's going on in the light-truck side — partially due to [low] gas prices — businesses are starting to buy trucks again. We're starting to see bright spots in the economy."
Toyota on Friday said the 2011 Tacoma's pricing will top out at $28,335, including shipping, for a double-cab 4x4 with a V6 engine and a five-speed automatic transmission.
The 2010 Tacoma ranged in price from $16,145, including an $800 shipping charge, for the base regular-cab 4x2 with a four-cylinder engine and a five-speed manual transmission to $28,050 for the top-of-the-line 4x4 model. The 2010 Tacoma received a midyear "price adjustment" — or increase — on November 2, 2009.
For the 2011 model year, Toyota said it has discontinued three low-volume manual-transmission Tacoma models and added five four-cylinder, four-speed automatic models.
All regular-cab Tacoma pickup trucks will now include air-conditioning as standard equipment and 15-inch steel wheels. Added features include a new grille on all base, SR5, TRD Off-Road, TRD Sport and X-Runner models.
The 2011 Tacoma comes with either a 159-horsepower 2.7-liter DOHC four-cylinder engine or a 236-hp 4.0-liter DOHC V6 engine.
Inside Line says: It's Econ 101 in action. Expect to pay more for your 2011 Toyota Tacoma, as renewed demand drives prices higher. — Anita Lienert, Correspondent
Add A Comment »
metrosir says:
04:55 PM, 06/22/2010
Don't get me wrong, I really like the Tacomas and have always wanted one and once I am done with college will have one, but they are seriously raising the price by that much on an already way overpriced vehicle?!
lostboyz says:
11:09 AM, 06/22/2010
I've never heard of the equator, I did forget the frontier. Ranger and dakota are done after 2011MY
alman08 says:
08:40 AM, 06/22/2010
frontier, equator, ranger, colorado, dakota... plenty to choose from.
m0t0rh3ad says:
08:01 AM, 06/22/2010
The new Taco comes out as a 2012. They havn't given us any details on it yet but it should feature the newly revised 4.0 found in the FJ Cruiser (dual VVT-i tech better fuel economy). The price hike sucks for us salesmen too. The Taco's been paid off for a while so every truck is pure profit to the factory, in addition they usually cost more when completely new models launch so I'm expecting it to go up just a little more for the average eqip truck. Expect it to kick butt!!!!
armswing says:
07:40 AM, 06/22/2010
don't forget the frontier
lostboyz says:
06:21 AM, 06/22/2010
there is no small truck segment anymore, your choices are this thing or the colorado.
northsparrow says:
05:51 AM, 06/22/2010
With all due respect to a valued IL advertiser, Toyota moved Tacoma production recently to
a lower-wage, lower-benefit, non-union factory and then jacked up prices. Workers lose, consumers lose but Toyota wins?
jscion says:
02:00 AM, 06/22/2010
I can't believe Toyota is hiking up tbe price on this thing. I hope you can still get a 4x4 single cab with a manual though.
95terranowa says:
10:22 PM, 06/21/2010
tdiaz339: I believe this generation came out in 2005? I remember the 04's being pretty much the same style as our 99, which first came out in '96.. Nevertheless it is getting long in the tooth.
Why Toyota, would you raise prices now!? I'm never for eliminating manuals either.
scorp76 says:
09:46 PM, 06/21/2010
Not surprising. They'll probably raise prices across the board, to pay for all the desperate, damage-control advertising theyre having to do now.