LAS VEGAS — Toyota teamed with Blue C, a Newport Beach advertising agency, to create a dual-theme graphic design for its Toyota Tacoma TX Package Concept, which bundles a variety of performance accessories from Toyota Racing Development.
Starting with a 2010 Tacoma PreRunner SR5, Blue C and Toyota came up with a unique graphic for each side of the truck. The driver side, dubbed Tacoma TX2, is based on the current TRD Design, while the passenger side, called TX Pro, is said to be aimed at "today's youth" and the "high-energy action sports scene."
Performance modifications include BF Goodrich T/A KO all-terrain tires on 16-inch TRD off-road bead-lock wheels, a TRD stainless-steel cat-back exhaust system, cadmium-plated Bilstein shocks, aluminum tube steps and a trailer hitch.
Inside Line says: By "high-energy action sports scene," do they mean guys who drink Powerade and go wakeboarding? — Paul Lienert, Correspondent
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