TORRANCE, California — Consumers will see a price increase on the 2010 Toyota Tundra and 2010 Toyota Sequoia when the carryover vehicles arrive in showrooms in late April. Toyota said the 2010 Sequoia pricing reflects an overall increase of $3,361 for all models, while the Tundra models will see an average overall increase of $557.
The Japanese automaker said it was adding standard content to Tundra and Sequoia, by way of explaining the price increases at a time of lower demand.
Toyota said Tundra will get standard driver and front passenger knee airbags, height-adjustable headlamps and a redesigned seven-pin towing hitch connector, along with a shelf that has been added to the lower glovebox.
The Sequoia gets standard driver and front passenger knee airbags and upgraded standard audio that now includes Bluetooth, satellite radio capability and MP3 interface. A new 4.6-liter V8 will be standard on Sequoia SR5 grades, replacing the 4.7-liter V8. The new engine gets a 34-horsepower bump to 310 hp.
The 2010 Sequoia full-size SUV will range in price from $39,300, including an $800 destination charge, for the Sequoia SR5 4x2 to $59,705, including shipping, for the Sequoia Platinum 4x4 with a 5.7-liter V8.
The 2010 Tundra will range in price from $23,760, including an $800 destination charge, for the Tundra regular-cab 4x2 standard bed with a V6 and work truck package to $42,955, including shipping, for the CrewMax Limited 4x4 with a 5.7-liter V8.
Sequoia sales were down 21 percent in March 2009 versus March 2008, Toyota reported earlier this month. Tundra sales were down 60 percent in March 2009 versus March 2008, according to the automaker.
Inside Line says: No recession special here. Expect to pay more for Toyota's full-size truck and SUV in the new model year. — Anita Lienert, Correspondent
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