- The redesigned 2012 Toyota Camry Hybrid starts at $26,660, reflecting a $1,150 price cut over the 2011 model, Toyota announced on Monday.
- A Toyota spokesman told Inside Line the price cut was designed to make the Camry Hybrid "more attractive and competitive in the segment."
- The 2012 Camry Hybrid is now $2,835 cheaper than a base 2012 Ford Fusion Hybrid, but slightly more expensive than the 2011 Hyundai Sonata Hybrid.
TORRANCE, California — The redesigned 2012 Toyota Camry Hybrid starts at $26,660, reflecting a $1,150 price cut over the 2011 model, Toyota announced on Monday. Pricing includes a $760 shipping charge.
The 2012 Camry Hybrid is on sale now.
"It makes it more attractive and competitive in the segment," Greg Thome, a Toyota spokesman, told Inside Line in a phone conversation on Monday when asked to explain the price decrease.
The 2012 Camry Hybrid is now $2,835 cheaper than a base 2012 Ford Fusion Hybrid, but slightly more expensive than the 2011 Hyundai Sonata Hybrid. The 2011 Sonata Hybrid starts at $26,545, including a $750 shipping charge.
The uplevel 2012 Toyota Camry Hybrid XLE gets a price cut of $800. The Camry Hybrid XLE starts at $28,160, including shipping.
Camry Hybrid sales have tumbled this year. Toyota sold 6,714 2011 Camry Hybrids year-to-date as of October 31 versus 12,373 in the same period a year ago — a 46 percent decline.
The 2012 Camry Hybrid gets a 2.5-liter four-cylinder engine versus the 2.4-liter four-cylinder engine in the 2011 model. The EPA says the base 2012 Camry Hybrid LE returns 43 mpg in city driving and 39 mpg on the highway versus 31 mpg in city driving and 35 mpg on the highway with the 2011 model.
The new Camry Hybrid debuts at a time when gas prices stand at $3.41 for a gallon of regular unleaded gasoline, according to the AAA Daily Fuel Gauge. A year ago, the price was $2.89 a gallon.
Inside Line says: Toyota comes out gunning for the competition with an aggressive pricing strategy on the 2012 Camry Hybrid.
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rhodies says:
05:26 PM, 12/24/2011
I compared the competition (Ford & Hyundai) and the 2012 Camry hybrid was the clear choice for us. First tank 38.9 mpg (I don't think our dealer truly gave us a full tank as required), second tank 42.6 and the third tank is now filled with non-ethanol gas to see if there will be any increase in mileage. I really don't think that the additional 35 cents per gallon is going to make this economical, but it will be interesting to check. My driving is rural roads and mainly city driving with only short burst over 60 mph on the Interstate. We are very comfortable with this car which has an adequate trunk, stable ride and a surprising 200 horsepower EV / Gas engine which will get up and go if need be. 10,000 miles between oil changes, no engine belts, very smooth transition between power resources and 10 standard air bags. Our second choice was the Ford Fusion hybrid, but it would have cost us almost $2,800 more than the Toyota Camry. After reading reviews, the Hyundai Sonata hybrid was not even a part of our consideration (exceptionally poor braking).
jennyhop says:
05:36 AM, 11/17/2011
Nice post, really. LA AUTO SHOW 2011 started yesterday and there are tons of high resolution photos of the 2012 Toyota Camry and many more! You've got to see it, it's amazing!
http://www.wisecarshopper.com/2011/11/17/la-auto-show-2012-toyota-camry/
bustaz0 says:
02:41 AM, 11/16/2011
jm1212 says,
What makes you so sure Camry hybrid prices have plummeted OVER THE YEAR because of the new Camry? That's BS and not very logical. The result of the decline in sales is more likely due to the fact that the 2011 Camry was just old and there has been better competition coming out in the mid-size family sedan hybrid segment over the year. Not to mention Toyota hasn't fully recovered from the run-away car and recall debacle nor have they fully recovered from the Japanese earthquake/tsunami...
trapperrotsap says:
03:50 PM, 11/15/2011
We have an 08 Camry Hybrid. Excellent car with great MPG. Will buy another one when this one finally falls apart.
trapperrotsap says:
03:49 PM, 11/15/2011
We have an 08 Camry Hybrid and are very pleased with the car. Excellent mpg. Will buy another one if and when this one falls apart.
blackdynamite1 says:
02:54 PM, 11/15/2011
Fusion Hybrid costs more than 10% more
And it's noticeably slower.....
BD
jm1212 says:
01:43 PM, 11/15/2011
the reason that sales plummeted was that the redesign of the Camry and Camry hybrid were some of the worst kept secrets in the automotive industry. if Toyota does one thing right, it is redesign its main models like clockwork. add in the fact that the new Camry gets significantly better fuel economy, and that's why the old hybrids won't sell.
lions208487 says:
12:13 PM, 11/15/2011
Camry might have raised the anti, but the Fusion is soon to put down a Royal Flush on the river.
This is a smart move for Toyota, but the upcoming Fusion and well priced E-Assist Malibu will suck some of the sales numbers right back.
The Sonata/Optima are solid cars, but not one models meets EPA estimates.
ctl says:
11:21 AM, 11/15/2011
With the added power (0-60 in 7 second I read), I think it's a pretty good alternative for V6 buyers.
louiswei says:
10:33 AM, 11/15/2011
"Oh yeah.... I'd love to play poker with you."
LOL... ok, point taken.