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Tesla Turns a Profit

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    Tesla Motors said it turned a net profit of about $1 million and sold 109 Roadsters in July, both new records for the electric-car startup. | September 17, 2009

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Tesla Turns a Profit

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    SAN CARLOS, California — Tesla Motors said it has finally turned a profit while selling a record 109 Tesla Roadsters in July. The company netted approximately $1 million — "a significant milestone" — on revenue of $20 million, it said.

    Tesla said the turnaround in profitability was achieved mainly from reduced costs and improved gross margins on the latest version of the Roadster, which retails for $101,500. The high-performance Roadster Sport is priced at $120,000.

    Tesla in July began delivering the first Roadster Sport models to customers. The car gets a more powerful electric motor, a custom-tuned suspension and forged wheels. The standard Roadster 2 has several enhancements, including more comfortable seats and a more powerful HVAC system.

    Also in July, Tesla announced a new financing program through Bank of America. On its Web site, the company is now quoting a delivery time of 4-5 months from date of order.

    Tesla said it will make "significant deliveries to European customers while expanding its presence in several countries" in the third quarter. The company is opening new sales outlets this summer in south Florida, Chicago, Washington, Toronto, Munich and Monte Carlo.

    Inside Line says: Tesla may have turned the corner — although one month's profit is still only one month's profit. — Paul Lienert, Correspondent

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