SAN CARLOS, California — The Tesla Model S will make a high-profile appearance on the CBS Late Show with David Letterman on Wednesday night, April 29, according to the California automaker and the talk show's guest list.
"It will likely be the first fully drivable car to appear on Late Show with David Letterman," according to a statement by Elon Musk, Tesla Motors chairman, product architect and CEO. "I'll be on the show along with the car, and I am looking forward to a lively conversation with Dave, a fellow sports-car aficionado and Tesla fan."
Tesla noted that internal-combustion-engine cars are prohibited from the talk show set due to environmental regulations.
The appearance by the electric automaker on the popular talk show is yet another indication of how the company is carefully steering its products into the popular culture. Model S deliveries are slated to begin in 2012.
Letterman frequently centers his monologue and Top Ten List around cars. On January 16, he took aim at Detroit automakers during the 2009 Detroit Auto Show, saying: "The auto companies are saying they've got new products, new attitudes and they're starting a new chapter. Yeah, Chapter 11."
In a Top Ten List to mark the recent 2009 New York Auto Show and the firing of General Motors Chairman and CEO Rick Wagoner, he griped about the New York hot-dog vendor who wouldn't "shut up about how he used to run General Motors."
The up-to-seven-passenger Model S sedan, which sprints from zero to 60 mph in 5.6 seconds and has a top speed of 130 mph, will also be on display from 10 a.m. to 4 p.m. on April 30 at the Plaza Hotel in Manhattan. The automaker said it will bring the Model S to Chicago, Seattle, Miami and Washington at unspecified dates "as we prepare to open regional sales and service centers in those locations."
Inside Line says: Can a Top Ten list on Tesla and electric vehicles be far behind? — Anita Lienert, Correspondent
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