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2011 Suzuki Swift First Drive
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2011 Suzuki Swift Sport Picture
Is there a little bit of Audi in the nose of the Swift? Perhaps. | December 28, 2011
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mini23 says:
08:39 AM, 12/29/2011
The Swift Sport is a fun to drive car that has gotten rave reviews in Europe. It is a car that Suzuki does need here. Even more important is the fact that Suzuki needs "some" marketing in the US. Many have complained about the Fiat 500's wrong marketing strategy here. Thing is Fiat can still make it right. Further Fiat is putting some money behind the marketing. Suzuki either can't afford it or doesn't believe
in marketing. In either case it is hurting their brand awareness big time. This has forced them to cut back it's dealer network. They should look for an invester so they can spend some money in the US. Their products are decent and the Kisashi has consistently gotten good reviews. The Swift Sport would fit into the aftermarket scene big time. So yes they should bring it here but also they need to figure out and put some money behind some marketing.