CHICAGO — The 2008 Chicago Auto Show will be a relatively quiet affair this year, with only a handful of new releases, among them the launch of the Suzuki Equator.
Suzuki had intended to keep its new midsize pickup — a sibling of the Nissan Frontier — under wraps until media days next week. But Truck Trend magazine decided to get the jump on the competition and show the Equator a tad early.
Incidentally, Frontier sales last year tumbled 17 percent to 64,000 units, as the entire compact-truck segment swooned.
What this means to you: We're not sure why Suzuki, which is not known as a truckmaker, would want to launch a body-on-frame pickup in a stagnant segment just as tougher CAFE standards are about to be phased in. — Paul Lienert, Correspondent
Suzuki had intended to keep its new midsize pickup — a sibling of the Nissan Frontier — under wraps until media days next week. But Truck Trend magazine decided to get the jump on the competition and show the Equator a tad early.
Incidentally, Frontier sales last year tumbled 17 percent to 64,000 units, as the entire compact-truck segment swooned.
What this means to you: We're not sure why Suzuki, which is not known as a truckmaker, would want to launch a body-on-frame pickup in a stagnant segment just as tougher CAFE standards are about to be phased in. — Paul Lienert, Correspondent
Add A Comment »