- Subaru of Canada debuts a 2011 Forester ad populated by sexy sumo wrestlers, lampooning the Sports Illustrated swimsuit issue tie-ins at Nissan and Lexus.
- The sumo wrestlers are shown on the hood of the Forester, seductively eating strawberries and being hosed down with the car at a car wash.
- "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches provides the spicy musical accompaniment to the commercial.
TORONTO — In a hilarious volley that appears to be aimed at Nissan and Lexus, Subaru of Canada has debuted a 2011 Forester ad populated by thong-wearing sumo wrestlers. The ad lampoons the Sports Illustrated swimsuit issue automotive tie-ins featuring supermodels launched earlier this week by Subaru's Japanese competitors.
The Subaru ad is being met with praise by online auto observers. "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is," wrote Motor Authority on Thursday. "If anything, your eyes seek out the Forester, if only for aesthetic relief." It notes that the hood of the Forester appears to be "surprisingly strong," bearing up well under the tremendous weight of the sumo wrestlers.
With "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches pounding in the background, the Subaru ad shows the sumo wrestlers in a variety of seductive poses. They frolic on the hoods of the Foresters, eating ice cream, nibbling on strawberries and assuming the lotus position while the car is parked on a beach.
"Sexy Comes Standard" is the advertisement's tag line.
Earlier this week, Lexus unveiled a much more serious video showing a Lexus LFA facing off against a bikini-clad Dutch supermodel in a tie-in with the Sports Illustrated swimsuit issue.
Nissan also partnered with the Sports Illustrated swimsuit issue, debuting a tongue-in-cheek video pitting supermodels wearing heels and bikinis in a comparison test with the Nissan Juke.
Inside Line says: Subaru of Canada opts for oversized eye candy in its latest Forester ad. — Anita Lienert, Correspondent
Add A Comment »
robe457 says:
08:16 AM, 02/18/2011
They did already do this: http://www.youtube.com/watch?v=Vasc8ghyu1g
fantastic says:
07:08 AM, 02/18/2011
I NEEDED A GOOD LAUGHT THIS AM..THANKS SUBBIE OF CANADA.....LLLLOOOLLLLLLLLLL!!!!!!
tdiluv says:
05:44 AM, 02/18/2011
WEIGHT DISTRIBUTION PROBLEM ?
mklrivowner says:
05:34 AM, 02/18/2011
Awesome.
dgmail says:
03:10 AM, 02/18/2011
Is it me, or are Toyota, Subaru, and Nissan trying to get you to NOT look at the really ugly products the make and instead try and laugh at the poor media sideshow?
It isn't working.
Their product is still aweful.
Lipstick on a pig never works. But is never more fitting than offerings from toyota, nissan, and subaru. I doubt anyone buys them becuase of their looks.
fvgtr35 says:
11:51 PM, 02/17/2011
Love it. Original and funny, funny, funny.
angry_mushroom says:
11:40 PM, 02/17/2011
So... do they come standard?
isend2c says:
09:58 PM, 02/17/2011
I prefer this to the Lexus approach. it's giggle-inducing.
subeman says:
04:30 PM, 02/17/2011
This is the funniest car advertisement i've ever seen. Good job Subaru!
mirde98 says:
03:33 PM, 02/17/2011
Clever! Funny as hell!!!!