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Smart Collection Puts the Emphasis on Fuzzy Dice and Smiley Faces

Published Jun 17, 2009

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STUTTGART, Germany — Smart on Wednesday rolled out a collection of fashion items ranging from jewelry to ballet flats, saying it represents a "continuation of Smart's activities in the field of urban creativity."

The collection can be ordered online at the Web site for Parisian shop Colette, and ranges in price from $55 to $249. Smart says each is produced in a limited edition of 150.

The Smart T-shirts feature fuzzy dice and a smiley face and focus on "green driving," according to their creator, Wood Wood of Copenhagen. Smart jewelry, which is to be used as a necklace or to hang from the rearview mirror, is priced at $110.

The Smart travel tote is made from recycled materials and includes a bottle opener and a tape measure. It is priced at $55. The Smart ballet flat is defined by "less resources, more emotion" and is priced at $62.

Inside Line says: Lots of fun, but you might look a little like a bag lady — or an Olsen twin — if you wear all of these Smart items at the same time. — Anita Lienert, Correspondent

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