- Smart announces Hello Kitty vinyl exterior wraps for its Fortwo.
- Twenty-two choices and combinations are available.
- Prices range from $550-$1,700.
TORRANCE, California — It is now possible to swath your Smart Fortwo in Hello Kitty vinyl wrap for as little as $550, thus creating what appears to be the ultimate chick car.
Smart on Thursday rolled out the "supercute" wraps, which start at $550 for partial treatment and go up to $1,700 for a full-vehicle wrap.
There is a list of 22 choices and combinations, ranging from "Hello Kitty Forever" in pink and red to "Hello Kitty Peeking." There is also a "Hello Kitty Supercute" wrap.
Sanrio's Hello Kitty character first appeared on a vinyl coin purse in Japan in 1975, according to Wikipedia. The Sanrio Web site says: "Hello Kitty was born on November 1 and she lives in London, England, with her parents and her twin sister Mimmy. Her hobbies include traveling, music, reading, eating yummy cookies her sister Mimmy bakes, and best of all, making friends."
Sanrio explains that Hello Kitty is usually shown without a mouth so that "it is easier for the person looking at Hello Kitty to project their feelings onto the character."
Smart's statement on the wraps describes the feline character as a "global pop icon."
"Both Hello Kitty and Smart are expressive with a passionate following, and this is a special opportunity to bring the two fan bases together," said Kim McGill, Smart USA's vice president of marketing.
Inside Line says: Something to consider, if you're into "supercute." — Anita Lienert, Correspondent
Add A Comment »
k55 says:
09:51 AM, 10/25/2010
yes , un huh.....this was what was making me hold off my Smart Car purchase decision until now. This will make the Smart ownership experience even "smarter". Gimme a freakin break...
Typically I dont get caught up in the macho responses but this is so effeminent its not even on the radar.......If there is even 1 "man" out there who would drive this he must like Barbara Streisand and show tunes. Even if I dated a girl who drove this ........Can you imagine if she said " No ,honey its ok. I'll drive".
trex4 says:
08:19 PM, 10/23/2010
I can imagine some good pranks with those wraps.
andrew20 says:
04:01 PM, 10/23/2010
I wouldn't drive that thing even in its plain form.
madmallard says:
03:00 PM, 10/23/2010
SANRIO owns your soul~
steveo2 says:
12:42 PM, 10/23/2010
No thanks
mmmmtocino says:
11:12 PM, 10/22/2010
you must be a really secure man to drive this around town.
isend2c says:
10:15 PM, 10/22/2010
When I saw "Smart Fortwo Now Can Be Customized With..." I was REALLY Hoping (and thinking) that it would day "...with a Hayabusa engine"
placeholder says:
08:29 PM, 10/22/2010
FINALLY!
vhoyles says:
12:19 PM, 10/22/2010
WOW! I think I'll buy a Smart 4-2 for my 6 year old daughter and add the stickers. Oh wait, you have to be 16 to drive a car here.....shoot.
davicho says:
11:04 AM, 10/22/2010
"Inside Line says: Something to consider, if you're into "supercute." - Anita Lienert, Correspondent"
...or super dumb and childish!