STUTTGART, Germany — City-car maker Smart has announced it is putting out an anthology with the edgy name of sideways. a smart art project. The publication features work from such diverse creative fields as photography, hairstyling, architecture and makeup application. The book is geared toward making "statements about how we can promote greener modes of transportation."
Sideways makes its U.S. launch on March 19 in New York. It will be priced at $43.50.
"The sideways project will be accompanied by an international marketing campaign and will seek to underline Smart's view that it is possible to act ecologically without remotely neglecting aesthetic design concerns," Smart said in a statement on Wednesday.
What this means to you: A must-read from the iconoclastic Daimler brand. — Anita Lienert, Correspondent
Sideways makes its U.S. launch on March 19 in New York. It will be priced at $43.50.
"The sideways project will be accompanied by an international marketing campaign and will seek to underline Smart's view that it is possible to act ecologically without remotely neglecting aesthetic design concerns," Smart said in a statement on Wednesday.
What this means to you: A must-read from the iconoclastic Daimler brand. — Anita Lienert, Correspondent
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