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Saturn Introduces a New Blog and Social Network Site
DETROIT — General Motors Vice Chairman Bob Lutz's FastLane blog apparently has been such a hit that Saturn couldn't help spinning off a version of its own. The Saturn blog and social network site went live on Monday.
Saturn General Manager Jill Lajdziak introduced the blog, saying "I plan to post there periodically, along with many Saturn team members." She added: "You'll find news about Saturn and see photos and videos you haven't seen anywhere else."
The new Saturn site features Saturn Astra slot-car racing, a 200,000-plus-miles group, Ion forums and the Saturn Tuners club. Erin Cochran, the self-described "newest member of the Saturn marketing team," blogs about "My First Big Person Job." The first 400 members will get a free T-shirt. "You can also start your own blog or your own group, or join other groups, and upload your own photos and videos," Lajdziak said.
What this means to you: A new way for you to interact with other people who are nuts about Saturn, while getting a more direct pipeline to the powers that be at the GM brand. — Anita Lienert, Correspondent
Saturn General Manager Jill Lajdziak introduced the blog, saying "I plan to post there periodically, along with many Saturn team members." She added: "You'll find news about Saturn and see photos and videos you haven't seen anywhere else."
The new Saturn site features Saturn Astra slot-car racing, a 200,000-plus-miles group, Ion forums and the Saturn Tuners club. Erin Cochran, the self-described "newest member of the Saturn marketing team," blogs about "My First Big Person Job." The first 400 members will get a free T-shirt. "You can also start your own blog or your own group, or join other groups, and upload your own photos and videos," Lajdziak said.
What this means to you: A new way for you to interact with other people who are nuts about Saturn, while getting a more direct pipeline to the powers that be at the GM brand. — Anita Lienert, Correspondent
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