- The 2010 Saab 9-5 Aero gets a 2.8-liter turbo V6 that makes 300 horsepower.
- A 2.0-liter turbo variant will be added later and priced below $40,000.
DETROIT — Saab has new ownership — and apparently, a new higher pricing structure. The Swedish automaker announced on Wednesday that the redesigned 2010 Saab 9-5 Aero will start at $49,990, including shipping, when it arrives in dealerships in July. That is a $7,790 increase over the 2009 Saab 9-5 Aero.
A Saab spokesperson explained the increase by saying that the 2010 Aero is "an all-new, larger vehicle with significantly more standard content and a much higher level of refinement." Changes include a six-speed automatic transmission on the 2010 model versus a six-speed manual on the 2009 model, XWD versus front-wheel drive, 18-inch wheels versus 17-inch wheels, the addition of head curtain side airbags and an audio system that now has full USB integration and nine speakers versus no USB and seven speakers.
The Aero model gets a 2.8-liter V6 turbocharged engine that delivers 300 horsepower and a six-speed automatic transmission with paddle shifting.
Options include a lane departure warning system and a head-up display.
"Shortly following the 9-5 Aero introduction, a 2.0-liter turbo variant will be added to the 9-5 lineup," said Saab in a statement. "Pricing for these 2011 model-year vehicles will start at under $40,000 MSRP."
General Motors finalized the sale of Saab Automobile to Spyker Cars in late February.
Inside Line says: Saab followers should be prepared to shell out more for the new 9-5. — Anita Lienert, Correspondent
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smu1976 says:
06:28 PM, 06/12/2010
Saab has always screwed themselves with high MSRP's. Sure, people that drive a Saab will often buy them, but your not going to close your laptop and say, hey, here is a company that just about went under, I think I will give them 50K for their new model. The 5 series BMW gets such poor ratings.
See that is the end of the logistics.
Saab, listen, I have owned 5 of your cars, own two Saab 9-3's now. Some dealers just about rape customers, others give 5-7K off dealing on the phone. My 99 9 5 was great, got another 03 9 5 Aero, your 4 bangers are fantastic gas mileage and power if I want it.
Before the disaster, before the stock crash, a 9-3, with everything that is available, for right over 30 even.
Nothing can compare to it. But at the 38K list, then your getting into BMW, Acura levels, and it is not your niche?
Get the MSRP's down, get your new cars on the road even it cost advertising dollars, people need to see this new 9-5, it is awesome, but we won't if the first thing you see is the new owner is raising the price 10K when the car is is totally new. Stop getting cast off executives from BWW, Audi, they screw it up everytime. Saab has a niche, it's near luxury, not luxury, but it is practical, safe, and the 4 year 50K miles was great. Get your company out there, get your tag line, define your space, then go after it. Suck it up for a year and get these cars on the road, otherwise nobody is going to see them, they are going to be backed up on dealer lots except for leases.
Get some U.S. owners to inform you of you niche, for you have been lost since my mid eighties SPG.
Who ever said the Taurus SHO is a bargain, right on target, and this is getting out be word of mouth.
saabgirldfw says:
11:40 PM, 06/11/2010
I simply don't understand the rationale of coming back into the US market (let's face it, they've been gone for at least the past year), and pricing the 2011 9-5 higher than more popular comparable vehicles from brands with considerably more credibility. If anyone at Spyker is reading...you MUST lower the price of the 9-5 Aero to bring buyers into the showrooms! American car buyers will buy what they see on the road. And if they don't see a new Saab next to them during rush hour, they're not going to think about visiting the Saab dealer before heading to the Audi, Mercedes or BMW lots!
Does anyone at Saab have a freakin' clue about advertising beyond "heritage"? No one here gives a rats ass that Saab cars were created and designed by aircraft engineers. Give it up! You're building cars, and unless you can sell more than 10,000 a year, you won't be building them for long.
tbone85 says:
12:00 PM, 04/25/2010
If I wanted a change of pace from the German midrange sedans, I'd be much more inclined to buy a Cadillac CTS or Jaguar XF than this Saab. Hopefully they can turn a profit on modest sales.
roar02ram says:
11:14 AM, 04/22/2010
Seems to me that this car's target should've been the Volvo S80 T6, which starts at $42,950. A $39k-$50k range for the 9-5 leaves a lot of space underneath, too. I guess that's consistent with the 9-1, 9-3 strategy, but...yeah, I dunno, seems like a shake proposition.
notabigdeal says:
10:55 AM, 04/22/2010
There is a lesson to be learned from Hyundai here. If you want to sell, take the competition and cut 3k.
chavis10 says:
10:52 AM, 04/22/2010
Hmm... I could buy a stripped 528i or E350 at the same price, or I could get a more powerful and better equipped 9-5 with standard (and likely torque vectoring) AWD. Also, considering both the 528i and E350 have boring uninspired styling inside and out, I'd much rather have something that has some sense of expression.
I guys I will never understand people who purchase "brands" as opposed to the actual vehicle. It's like when someone says, "I drive a BMW." Is that a stripped 128i or a loaded 750Li?
vantageman says:
09:40 AM, 04/22/2010
Neither of those is old...., How long has the 4.2 that Audis producing been around???, How long has the 3.2 they make been around the, 3.5 in the E350 has also been around for years, do I really have to continue as their are several older combinations and if you want to talk parts bin look no further than VW Group, Toyota, Honda, again do I really have to go on?? The price is high but my point is most people commenting including yourself no nothing of cars lol yet are making bogus comments about the 9-5, at that price its still cheaper than the other European makes in this class that offer similar power figures by thousands as you will have to get a V8 to get the S80 with 300hp, the 535i, A6 supercharged, and E350 are all when equipped like the Saab about 10 grand more than that price if not more.....
dc325ix says:
09:20 AM, 04/22/2010
I was going to rant and rave than I read Piredon post and he said it all - SAAB listen up or you'll be on the block once again.
justinlink says:
08:51 AM, 04/22/2010
@vantageman
the 2.8T has been used in GM products since 2005, and the epsilon II platform has been around since 2008. So there isn't anything groundbreaking or newly developed for this car other than the skin. it's cobbled together from everything GM already had in its parts bin.
piredon says:
08:24 AM, 04/22/2010
It actually does look like a nice car. And with the right lease deal, I would consider getting one. That's probably more important in this market than the MSRP anyway.
Everyone comparing to the 5 series should remember that most likely with similar equipment levels, a 535xi is probably going to top $60k. $50k gets you vinyl seats in a 535. I imagine $50k gets you a mostly loaded car here. Let's hope so, anyway, for Saab's sake.