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2008 Detroit Auto Show: Rolls-Royce Develops New Engine for RR4 Model Series
DETROIT — Rolls-Royce Chairman and Chief Executive Ian Robertson said on Monday that the company's new model series, code-named RR4, will get a "brand-new" engine. Details were sketchy about the new engine, but Robertson characterized it as "a further substantial advance.
"To date I haven't been able to tell you much about the RR4, but I can announce today that we are developing a brand-new engine for this model series," he said. "Phantom is already the most efficient car in the superluxury segment, and the new engine will be a further substantial advance."
He said the RR4 "is due for launch in 2010." Robertson elaborated: "The engineering development is now well underway — in fact, I recently drove an early test car and can confirm that it is an outstanding product and, as importantly, an authentic Rolls-Royce."
Robertson's speech included the update that the new member of the Phantom family, a series version of the two-door four-seat experimental coupe, the 101EX, will be in customers' hands in the summer. He noted that the reaction to the Phantom Drophead Coupe, which launched in July, has been "outstanding." He said the company had sold more than 250 Phantom Drophead Coupes by the end of 2007. "Our order book is currently full through this year and well into 2009, with no signs of demand slowing," Robertson added.
Rolls-Royce also achieved a significant milestone in 2007, selling 1,010 vehicles. "This is a significant point in the history of our company," Robertson said, noting that it's "the first time our annual sales have reached four figures, and our fourth successive sales increase since the company was launched."
What this means to you: Rolls-Royce continues on a healthy track, but it's getting increasingly difficult to get your hands on popular models. — Anita Lienert, Correspondent
"To date I haven't been able to tell you much about the RR4, but I can announce today that we are developing a brand-new engine for this model series," he said. "Phantom is already the most efficient car in the superluxury segment, and the new engine will be a further substantial advance."
He said the RR4 "is due for launch in 2010." Robertson elaborated: "The engineering development is now well underway — in fact, I recently drove an early test car and can confirm that it is an outstanding product and, as importantly, an authentic Rolls-Royce."
Robertson's speech included the update that the new member of the Phantom family, a series version of the two-door four-seat experimental coupe, the 101EX, will be in customers' hands in the summer. He noted that the reaction to the Phantom Drophead Coupe, which launched in July, has been "outstanding." He said the company had sold more than 250 Phantom Drophead Coupes by the end of 2007. "Our order book is currently full through this year and well into 2009, with no signs of demand slowing," Robertson added.
Rolls-Royce also achieved a significant milestone in 2007, selling 1,010 vehicles. "This is a significant point in the history of our company," Robertson said, noting that it's "the first time our annual sales have reached four figures, and our fourth successive sales increase since the company was launched."
What this means to you: Rolls-Royce continues on a healthy track, but it's getting increasingly difficult to get your hands on popular models. — Anita Lienert, Correspondent
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