2010 Porsche Panamera Sales Kick Into High Gear
Published Dec 15, 2009
ATLANTA/STUTTGART and LEIPZIG, Germany — Anyone who was betting that sales of the 2010 Porsche Panamera would be hampered by the recession and a downturn in the luxury-goods market got a wake-up call from the German automaker on Monday. Porsche reported that it has built the 10,000th Panamera and that top-of-the-line versions of the sedan are selling at a brisk pace.
Porsche said the $93,800 Panamera 4S is "proving particularly popular," accounting for 44 percent of sales. The Panamera Turbo, with a price tag of $132,600, accounts for 36 percent of sales, while the $89,800 Panamera S accounts for 20 percent of sales.
In a statement, Porsche said that "sales of the Panamera have really taken off."
The milestone 10,000 Panamera is a 500-horsepower platinum silver metallic Turbo. It is bound for a customer in Singapore.
Inside Line says: The Panamera — and its upscale audience — apparently is impervious to the financial meltdown. — Anita Lienert, Correspondent