What is it?
Pontiac REV Concept
What's special about it?
Were you ever at the base of the Rubicon Trail in your sports car thinking, "Hmm, I surely do wish I could scamper up that hill"? Were you stymied at the racetrack because everyone pointed at your SUV and chortled? Well, here's a concept vehicle that combines the sleekness of a two-door sports coupe with the functionality and utility of an SUV.
The Pontiac REV showcases the different movements currently affecting the market, specifically the crossover trends. Consumers are favoring a sleeker shape and car-like ride over the traditional boxy truck-based SUVs, but aren't willing to forego the carrying capacity or the ability to traverse rough terrain. The REV looks very much like a tall-profile sports coupe because of its MIA B-pillar, but it actually has four doors; the rears slide backward, much like a minivan. The interior is highly configurable to accommodate various sporting goods, which will be easy to load thanks to a rear configuration that not only has a hatch that opens upward but a rear tailgate that slides downward. Gimmicks such as Motorola TalkAbout radios with integrated GPS and Internet access, headlamp beams that change directions according to steering input and a reconfigurable display gauge ought to keep the young 'uns intrigued.
Powering the REV is a supercharged 3.0-liter, 245 horsepower pushrod V6, with start button operation. The unitized body rides on MacPherson struts in front and multilink suspension in the rear, all of which is connected to 19- and 20-inch wheels, respectively. And lo -- the suspension is shift-on-the-fly-adjustable, raising or lowering the body 2 inches according to driver discretion. The vehicle is composed of materials familiar to sporting enthusiasts, such as carbon fiber and gel-padded seats.
Why should you care?
The popularity of SUVs may be somewhat waning, but thrill-seekers still want the ability to tread upon non-paved territories. All-wheel drive on non-truck vehicles is nothing new (witness the popularity of Quattro and 4matic), but the addition of the leveling suspension and a reconfigurable interior ought to appeal to a young market concerned with individuality and ruggedness. Additionally, the exterior shape is sleek and somewhat appealing while retaining signature Pontiac design cues, signaling Pontiac's atonement for the Aztek debacle. — Liz Kim
Pontiac REV Concept
What's special about it?
Were you ever at the base of the Rubicon Trail in your sports car thinking, "Hmm, I surely do wish I could scamper up that hill"? Were you stymied at the racetrack because everyone pointed at your SUV and chortled? Well, here's a concept vehicle that combines the sleekness of a two-door sports coupe with the functionality and utility of an SUV.
The Pontiac REV showcases the different movements currently affecting the market, specifically the crossover trends. Consumers are favoring a sleeker shape and car-like ride over the traditional boxy truck-based SUVs, but aren't willing to forego the carrying capacity or the ability to traverse rough terrain. The REV looks very much like a tall-profile sports coupe because of its MIA B-pillar, but it actually has four doors; the rears slide backward, much like a minivan. The interior is highly configurable to accommodate various sporting goods, which will be easy to load thanks to a rear configuration that not only has a hatch that opens upward but a rear tailgate that slides downward. Gimmicks such as Motorola TalkAbout radios with integrated GPS and Internet access, headlamp beams that change directions according to steering input and a reconfigurable display gauge ought to keep the young 'uns intrigued.
Powering the REV is a supercharged 3.0-liter, 245 horsepower pushrod V6, with start button operation. The unitized body rides on MacPherson struts in front and multilink suspension in the rear, all of which is connected to 19- and 20-inch wheels, respectively. And lo -- the suspension is shift-on-the-fly-adjustable, raising or lowering the body 2 inches according to driver discretion. The vehicle is composed of materials familiar to sporting enthusiasts, such as carbon fiber and gel-padded seats.
Why should you care?
The popularity of SUVs may be somewhat waning, but thrill-seekers still want the ability to tread upon non-paved territories. All-wheel drive on non-truck vehicles is nothing new (witness the popularity of Quattro and 4matic), but the addition of the leveling suspension and a reconfigurable interior ought to appeal to a young market concerned with individuality and ruggedness. Additionally, the exterior shape is sleek and somewhat appealing while retaining signature Pontiac design cues, signaling Pontiac's atonement for the Aztek debacle. — Liz Kim
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