- Peugeot is launching a compact truck called the Hoggar in Brazil.
- The Hoggar is named after a concept dune buggy.
- Hoggar is powered by a 1.4- or 1.6-liter engine, and has a payload of 1,635 pounds.
RIO DE JANEIRO, Brazil — Peugeot is launching a compact truck, the Hoggar, that is aimed at bringing "a touch of seduction and emotion to the world of pickups."
Borrowing a name from a 2003 concept dune buggy, the Hoggar pickup was designed in Brazil for the local market, Peugeot says. It goes into production shortly at the company's Porto Real factory here.
The newest member of Peugeot's 207 compact range, the Hoggar is targeted at a mostly male audience "looking for a versatile vehicle with a distinctive style," according to the manufacturer.
With a payload capacity of 1,635 pounds, the Hoggar comes in three trim levels and will be offered with a choice of 1.4- and 1.6-liter four-cylinder engines.
Inside Line says: Weird name for a cool-looking baby pickup. — Paul Lienert, Correspondent
Add A Comment »
kevin118 says:
05:18 PM, 03/21/2010
An ugly front-end that only a mother could love. Inappropriate feminine side styling that doesn't denote strength, something most trucks aspire to project as that's what many customers are looking for in a truck (even a small car-based pickup).
compressor says:
03:01 PM, 03/21/2010
When you live in an area where you typically drive below 50-60 KPH (that rights KPH, not MPH) you don't need a huge engine. And, many people need a truck to haul lots of small stuff, but maybe nothing really heavy.
94accord_lover says:
07:35 PM, 03/19/2010
Anyone wanna put 1,600 lbs. of stuff in a truck with a 1.4 liter engine? On your mark, get set, EPIC FAIL!
thedream21479 says:
11:46 AM, 03/19/2010
Just when you thought there couldn't be a car-truck (cruck?) uglier than the Subaru Baja....
The French need to stick to cheese and wines- between Peugot and Citroen they make some ugly cars
hybris says:
10:19 AM, 03/19/2010
To call this a pick up is pushing it. A UTE? Fine but a pickup even a compact one no this doesn't fall in to that class.
juan_mx says:
09:34 AM, 03/19/2010
jlcii:
This pickup is considerably smaller than the Holden Commodore based pickup (ute),
and has no relation to Holden or GM.
This type of vehicle is very popular in Brazil.
Most car manufacturers there (VW, Fiat, GM, Ford, etc) have similar "baby" pickups.
jlcii says:
08:42 AM, 03/19/2010
Is this based off the Ute by Holden? It looks similar.