Why We Bought ItHow It DroveInside the CabinSumming UpChanges to the Titan Since 2004Ups and DownsRecalls and Problem HistoryDealer Service ReviewsWhat Consumers SayWhy We Bought ItFull-size trucks like the Nissan Titan are a uniquely American obsession. We like our pickups powerful enough to tackle any task on the job site, but comfy enough on the inside to serve daily-driver duty. As the competition heats up for dominance in the full-size segment, Japanese manufacturers are stepping into the ring, wagering that a pickup doesn't need a bowtie or blue oval on the grille to be successful.
When Nissan decided to enter the fray, engineers and designers from the U.S. were brought in to help with the company's first real full-size hauler. The Titan is appropriately named, as it boasts massive dimensions, best-in-class interior room, a long list of unique standard features and the most powerful standard V8 engine in its class.
We decided to add the Nissan Titan to our fleet for two compelling reasons: 1) It was our "
Most Significant Vehicle for 2004" and 2) It is the first serious threat to the Big Three's stranglehold on the full-size pickup market.
"When we decided to add the new 2004 Nissan Titan to our fleet, we began searching for a four-wheel-drive Titan SE crew cab with side airbags, the Popular, Utility and Tow Packages," said Senior Consumer Advice Editor Phil Reed. "However, as we soon learned, the side airbags wouldn't be offered in the SE trim level until later in the year. Ultimately, we changed our desired configuration and went with an easier-to-find setup."
We decided to give our business to Power Nissan in Irvine, California. The truck we chose had a $34,260 window sticker, so we negotiated a price of $500 over invoice (the dealership's awareness of the Edmunds.com name definitely got us a deep discount). The truck was delivered to our offices the following day. We inspected it, signed the paperwork and the truck was ours. It was a good demonstration of how easy car buying can be when the Internet and phone are properly used.
How It DroveNissan originally wanted to use the engine found in the
Infiniti Q45 to power its new full-size truck, but voices of reason convinced the engineers to develop a new power plant specifically for the Titan. We're thankful those voices were heard. The meaty 5.6-liter "Endurance" V8 sports an aluminum block with a dual-overhead cam design that produces a whopping 305 horsepower and 379 pound-feet of torque, backed up with a smooth-shifting five-speed trans. All that power is good for 0-60 runs in 7.4 seconds — not bad for a 6,000-pound four-wheel-drive behemoth.
During his first road trip in the Titan, Photo Editor Scott Jacobs was surprised by the massive surge on tap. "I found myself pulling away from the stoplight at full throttle," he said. "I scared myself and swore not to repeat the incident."
When Senior Content Editor Erin Riches lived way out in the suburbs, she adored our long-term Nissan Titan. Out in the wide-open spaces, the truck's size was a point of pride and its torque-rich V8 a valuable weapon. But now Erin lives in Los Angeles, where she feels the Titan is out of its element.
"Driving the Titan in the tight confines of the city is like owning a large dog," she explained. "It always seemed to be squirming to get off its leash. But there's just no place to let it run free. City driving also highlighted the truck's huge appetite for gasoline, and my neighbors lived in both awe and fear of the truck.
"It really does have a smooth ride on the highway," she wrote in the logbook. "In fact, the whole truck seemed to relax once I hit 65 mph. Handling is also agile at these speeds thanks to tight steering and minimal body roll in sweeping turns."
Aside from the truck's thirsty V8, the brakes are the only part of this package that could stand improvement. They're effective, but a long pedal travel makes it tough to apply them with precision. "The long travel produces an instant flash of anxiety as you wonder if the truck really will stop," Phil Reed, our senior consumer advice editor, noted. "This triggers an overreaction where you really jam it down."
Nissan is aware of the underpowered brakes and has issued a service bulletin addressing the problem. All 2006 Titans will receive bigger, more powerful binders; and 2004/2005 models will either be updated to newer equipment or may get an extended warranty that covers premature brake wear.
Inside the CabinOur Nissan Titan's crew cab was called into duty when Road Test Editor Dan Kahn hitched his boat to the back and headed to the lake with four friends. While he had a few complaints about awkward ergonomics, he was impressed with the truck's ability to transport five adults in comfort for nearly five hours without anyone complaining or squirming for more room.
"Most of my buddies are big guys, and stuffing them in a truck cab for 250 miles is the ultimate pickup truck litmus test," Kahn said. "The Titan's comfortable seats, ample legroom, ridiculous number of cupholders and kickin' stereo made the trip a breeze, and everyone walked away impressed. The three-dial climate-control system is easy to adjust while driving, and it blasts arctic air like a refrigerator, even in the scorching desert heat. My only gripe centers on the window and door lock switches, which are mounted way up high at a weird angle and can be difficult to operate while driving. Otherwise the Titan is as comfortable as it is capable, a true cowboy Cadillac."
Fit and finish was very high in the pickup, from the textured plastic dash to the thickly padded center console. The only complaint noted in the log focused on a mysterious rattling noise inside the cabin, but New Vehicle Reviews Editor Jeff Bryan figured out that the rattle was a loose plastic part on the Utilitrak tie-down system in the bed.
Summing UpAfter spending a year and 24,000 miles in our long-term fleet, our Titan proved itself as a solid and fun-to-drive truck. Our road test team was not easy on the big brute, using it for everything from hard-core off-roading to construction projects and commuting duty on the world's most congested freeways. Apart from a few minor problems (warped brake rotors and an out-of-balance driveshaft) the truck never let us down.
We made a bold statement in 2004 by crowning the Titan king of the full-size pickups and naming it Most Significant Vehicle of the Year. After 12 months of testing we stand by that decision. However, Ford's legendary F-150 is still the best-selling vehicle in the United States, and Toyota is launching a larger, more powerful Tundra in about a year. Big pickups are big business, and as the class continues to evolve, truck fans will reap the rewards.
True Market Value at service end: $26,392
What it sold for: N/A Yet
Depreciation: $4,972 or 16% of original paid price
Final Odometer Reading: 22,396
Best Fuel Economy: 15.7 mpg
Worst Fuel Economy: 10.7 mpg
Average Fuel Economy: 13.4 mpg
Total Body Repair Costs: $750
Total Routine Maintenance Costs (over [12] months): $150.98
Additional Maintenance Costs: $95
Warranty Repairs: 3
Non-Warranty Repairs: 2
Scheduled Dealer Visits: 3
Unscheduled Dealer Visits: 3
Days Out of Service: 9 (four due to unscheduled maintenance, five due to body damage)
Breakdowns Stranding Driver: None
Changes to the Titan Since 20042005 — Crew cab models receive a standard power up/down rear window with defroster, while all models get a tailgate with damped assist. Other changes include new active head restraints for the driver and front passenger, new badging on the front doors and a unique wheel finish for SE models. The LE receives brushed aluminum interior trim accents and a leather-appointed bench seat is available in place of the bucket seats. The popular spray-in bedliner is now available as a stand-alone option on the XE.
Ups and DownsUps: Powerful yet refined drivetrain, smooth-riding suspension, nimble handling, spacious and functional cabin, innovative design features, available stability control and side airbags.
Downs: Undersized brakes warp easily, limited drivetrain and body style choices, no heavy-duty models, burly exhaust note can get annoying on long drives.
The Bottom Line: With a stout V8, roomy interior and loads of useful features, the Titan is an impressive full-size that every truck buyer should consider.
Recalls and Problem HistoryRecalls: 2
Seatbelt Anchors: Rear seatbelt assemblies on certain trucks may not be up to federal safety standards, which could increase risk of injury in certain types of crashes. The recall replaces rear seatbelt assemblies with a new updated version.
Column Shift Assembly: Early Titans built in March and April 2004 equipped with a column shifter may have been damaged during assembly. This problem could result in failure of the assembly that holds the shifter in the park position. Dealers have been instructed to inspect and replace the entire shifter when necessary.
Problem History:1. Missing front license plate bracket. Holes were drilled in the front skid plate to mount the bracket, at a charge of $20.
2. Driveshaft "clunked" whenever the transmission was shifted into gear. It was replaced at no charge.
3. Front brake rotors warped and triggered an ABS warning light. The problem was fixed at no charge.
4. Front-end alignment seemed off (steering wheel had to be held slightly cocked to the left to drive straight). It was fixed at a local alignment shop for $50.
Dealer Service ReviewsSanta Monica Nissan in Santa Monica, Calif.July 2004While we had no collisions or mechanical problems to report at this point, our ownership of the Titan hadn't been without a few wrinkles. The selling dealership, Power Nissan in Irvine, California, did not bother to install the front license plate bracket. On vehicles with skid plates, holes must be drilled directly into the front skid plate. This was quickly taken care of by the staff of Santa Monica Nissan for a $20 labor fee. Had we taken it back to our original dealer it would have been covered under warranty.
While this was disappointing, the staff at Santa Monica Nissan was otherwise friendly and eager to help. After they figured out what to do, the Titan was driven back into the shop. It was returned 10 minutes later with the bracket installed. We also elected to have the 7,500-mile service performed, which included an oil change, suspension lube, tire rotation and a new air cleaner. The grand total was $74.95, and the service department managed to knock it out in about two hours.
October 2004As the truck's odometer rolled toward 15,000 miles, a number of annoyances had cropped up that needed attention, namely an occasional clunk when the transmission was shifted from reverse to drive, sporadically noisy brakes and a trio of dash lights that blazed "ABS, VDC and Brake." We figured we'd also take care of the 15K service (essentially an oil/filter change and tire rotation) at the same time.
After spending a couple of days at the dealer, our Titan returned to the fleet with the brakes fixed. The rotors were slightly warped so they were turned and new pads were installed. This repair also took care of the warning lights — the warped rotors may have tripped up the wheel speed sensors that allow the ABS and stability control systems to perform their magic. The tab was just $41.03 and there was no charge for the brake work (which is only right, considering our Titan had less than 15,000 miles on it at the time). As far as the clunky trans, we were told that the problem was a faulty universal joint, which had to be ordered.
January 2005While the dealership claimed the clunking problem was due to a faulty universal joint, its quick fix didn't solve the problem. It turned out the entire driveshaft had to be replaced. We ordered one through Santa Monica Nissan, but the dealership never called to tell us the part was in. After a few weeks, one of our road test editors, John DiPietro, called to check. He was told a 2WD, instead of a 4WD, driveshaft had been mistakenly ordered. "It must have been our Titan's tall stance, big tires and '4 x 4' stickers that confused them," John quipped.
Finally, the correct driveshaft was installed under warranty, and the clunk was excised from the truck. Around that time we also had the Titan's 21,000-mile service performed, which included an oil change and tire rotation for $34.95.
What Consumers Say"
Great looks, strong engine and top-notch comfort. I also like the 5-speed transmission. Gas mileage isn't great, about on par for a 4x4 truck. I'm impressed with the standard limited slip rear differential and super audio system. Get the XM radio and definitely order it from the factory so it is incorporated with the stereo. The Titan has a competitive price when compared to GMC or Chevy.
Favorite features: Engine, transmission and overall build quality. Great tie-down system in the bed and I love the factory-installed bedliner. Suggested improvements: It could use better gas mileage."
—
George, January 1, 2005"
I test-drove every full-size truck available and the Titan stood out from the rest. Great features, logically placed controls and comfortable seats made it the clear choice for me.
After 6 months with zero problems I find myself liking it even more as time goes on. Favorite features: Engine/transmission the best I have ever had. Bed liner and tie-down options make hauling anything a snap. Storage compartment behind left rear wheel is extremely convenient. Suggested improvements: Better gas mileage, but not with a sacrifice in power. Eliminate the annoying stereo reflection in the rear glass at night. Add passenger grab handle for rear to make getting in and out easier."
—
Gbrown, December 19, 2004"
This is a great 4x4 truck!! With 12,000 miles on the odometer, performance, reliability and quality have been excellent. The steering is tight and confident.
Engine power is awesome, even to the point of barking the rear tires at red lights when forgetting to control my lead foot. The roominess of the cabin is perfect even for big and tall folks. Favorite features: Bed tie-down system and spray-in bed liner. Suggested improvements:
Spending $35K on vehicle without auto climate control is disappointing in this otherwise super vehicle. It should be standard equipment on LE."
—
Charles Howell, December 11, 2004"
I love this truck and am happy that I own it, but it would appear the build quality is poor. Mechanically everything is sound, but
I have complaints regarding loud clicks and rattles, poorly placed trim and other fit and finish problems. It would be nice if the bed was a little longer, like 8 inches longer, but at 6'4" with the extra cab I can't really complain. The body panels also seem to dent very easily! In my opinion, there is nothing that sets this truck apart from the others in its class. Nonetheless, it is a good truck at a good price. Suggested improvements: Offer a 3/4-ton model, and the bed should be 7' instead of 6'4".
Poorly produced interiors with rattles and clanks are upsetting in a brand-new $26K truck."
—
Mario, December 11, 2004
Add A Comment »
chryssyamanda says:
10:20 AM, 01/25/2010
A letter to Nissan Consumer Affairs regarding my 2004 Nissan Titan: I thought it was interesting that I received this in the mail. I'm excited to leave my opinion on my service with Nissan. I have been a Nissan owner for 21 years. Have had all major service done at Rothrock Dealership; even oil changes. I purchased my 2004 Nissan Titan used from Williams Nissan in Gilbertsville PA. We took months evaluating all the trucks on the market at the time since we would be pulling a 30' Coachman Camper with our new truck. And we always returned to look at the Nissans. I nicknamed her, "the Beast". She pulled our camper like there was nothing behind her. Received compliments, opened the hood, even took other people for test drives in her. We were your biggest Titan sales people!
We put a new Banks exhaust on her when the clips failed and the exhaust fell off while driving down the road, we over looked all the shakes and shimmies from the faulty brakes, we overlooked how badly the doors hung when opened, how badly the bad window leaked when it rained and that the little door in the bed was starting to rust because it wasn't sealed correctly. We loved our girl and overlooked quite bit now that I think about it. But the last straw was when Nissan wouldn't stand behind their truck. Nissan knew the back end of the first year models were insufficient to pull the amount of weight they said she could pull. The design flaw was supposedly fixed in the later year models but Nissan neglected to go back and fix the ones that failed. Or, for that matter, helping their loyal owners to fix them. NISSAN NEW THERE WAS A PROBLEM. The ring in the pumpkin was failing and we were told it would cost $3,000 to fix it. Not just fix it, the entire rear would need to be replaced. And the truck only had 86,000 miles on it! Ridiculous. Our Coachman has a GVWR of only 7,600 pounds which is well below the load rating that Nissan put on this truck and still the rear failed in under 100,000 miles. We were told by service at Rothrock that if we continued to drive the truck unfixed, the ring could seize, causing the axel to lock up and completely rip off the truck causing a major accident. WOW, how does that happen? After I just spent $900 to have the rear axel seals completely replaced at Rothrock? Steve at Rothrock advised us to call Nissan Consumer Affairs. My husband did so that same day and was advised we were hear back in 2 days which we did. Owen called us and said he would be investigating. After two weeks we were called by the service manager at Rothrock who said that it was determined that no help would be given to us by Nissan since the truck was out of warranty. WE KNOW THAT! But a rear should not fail that quickly when weight limits are kept well within range. She has never been overloaded. The very next day, we get a phone call from Owen who explains to us that he hasn't yet spoken to anyone at Rothrock and he hasn't been able to reach a determination yet. What? Can someone get their story straight? We told him about the call from Rothrock and he was stunned. But the worse is yet to come. The next day, we receive a call back from Owen, who states that the ring and pinion on our truck's steering wheel is out of warranty and Nissan Consumer Affairs can't offer any help fixing the steering wheel. Steering wheel? STEERING WHEEL? I was so stunned by this that I couldn't even respond that he doesn't even know what part of the truck needed to be fixed. He based his determination on the steering wheel when the rear failed! Are you kidding me? What kind of morons do you have working there they don't even know which end of the truck we're talking about! I'm a woman and even know that. This is my truck and I loved it. I informed Owen, the moron who can't figure out what ring we were talking about, that it really didn't matter because this loyal Nissan owner of over 21 years, just bought a brand new Toyota Tundra the night before. Beautiful salsa red truck that pulls 1,000 more than the Nissan, has the biggest brakes in its class, nicely grooved ring in the pumpkin so the rear won't fail like it did on the Nissan. It's a shame for Nissan, because now I've become the biggest big mouth bashing Nissan trucks and have become Toyota's biggest sales woman. My husband and I still get upset that the best move for us was to sell our baby. Investing $3,000 in a truck that the manufacturer knew had a problem was very disheartening to us. My 21 years of loyalty to Nissan didn't mean anything in helping with this truck. I would have jumped at fixing her if Nissan would have offered to pay for the parts, I would have paid for the labor or vice versa. But the steering wheel? Your card that was mailed states, "Our goal is to improve future experiences for valued customers like you". Valued? When did that happen? Because at no time during this fiasco did I feel I was a valued Nissan owner. Not by Rothrock, not by Nissan Consumer Affairs and certainly not by Owen. He didn't even take the time to learn the facts. That much is obvious. So why should I give Nissan another $46,000 of my money when they won't take the time to learn the facts of their faulty vehicles? I was happy to give $46,000 to Toyota. That might not seem like a lot of money to you or to Nissan. But my big mouth knows a lot of people...and the internet reaches a lot of people. I have voiced this on the internet in several places. Hopefully, I have persuaded quite a few people to NOT buy Nissan and make the same mistake we did. It's funny, when my 10 year old son sees a Titan, he says, "I hope they don't pull anything with that". Future generations have also been informed. Keep in mind that not only have you lost me as a "valued" customer, word of mouth is much more dangerous sometimes. Value is not only the price you sell your vehicles for, it's also the way the dealership treats customers as well as obtaining all the information needed to make an educated decision.
davegvg says:
08:52 AM, 11/28/2009
If you needed a new "1/2 ton" truck in 04 nothing touched the Titans overall capability in its class.
5 speed, all aluminum 4 valve engine, gps map, dvd entertainment with wireless headsets- Titan had all this years before anyone else.
It was expensive like 40K. I bought the 4x4 offroad with "Big Tow" in Feb of 04- I have 45K miles on it now. Full deal everything you could get dvd entertainment gps map, fosgate sound, bed liner, rancho shocks........Its been working hard since the day I got it towing 2 different boats and a toyhauler that weighs 9000 pounds loaded up almost every mile.
Its been a fantastic truck the equivilant or better than any Ive owned from any major manufacturer. Ive had all the big threes 3/4 tons.
Ive had 2 problems
1. I did spend some money to replace the rotors pads and lines with aftermarket units and its been rock solid since. The original equipment experience pad imprinting (erroneously often referred to as warping) and wobbled repeatedly and I had prior experience with my mod so I just spent a little money and dealt with it forever.
2. I took it in for an errant flashing 4x4 light on the dash.
The dash light was fixed in 1 day under warranty
I average 16-17mpg on the freeway unloaded
I get about 15 in town
I averaged 12.7 mpg towing a 4-5K load (21ft boat with coolers and camping gear) from LA to chicago and back @ 65 MPH nearly the whole way.
I get bewteen 9.5 and 10.5 towing 9K - but I live in so Cal and town through mountains.
Im on my second set of tires and battery.
I change my own oil and fluids Ive done a drain and fill twice to keep the trans oil fresh.
Chaged differentials oils once.
The build quality is above par compared to offerings available in 04, but the Toyota stands out as better built if buying new today. Still compared to the big threes trucks - its pretty good.
Im very happy and would consider a Nissan 3/4 ton diesel if they made one.
This is just a really great truck.
Dave