BUENOS AIRES, Argentina — Nissan's Qashqai, similar to the Rogue small crossover, has adopted the slogan "urban proof," and the proof of that is in a spectacular new commercial that sees the SUV avoiding skyscrapers that come to life with smiling faces — and homicidal motives.
In an advertisement directed by Danny Kleinman, who has made videos for Madonna and Prince as well as title sequences for James Bond films — the Qashqai is shown in the empty streets of Buenos Aires. The film, Nissan says, "captures the might of the city and the unique crossover beauty of the car." It also captures a number of wild near-miss attacks by buildings that drop cars, metal and other hazards in the Qashqai's path.
Filming took eight days and 170 crew members, following six weeks of preparation by 12 designers and artists, and required the downtown Avenue Corrientes to be closed down for a weekend.
The Qashqai is built in Sunderland in the U.K. The British newspaper Guardian links to the new commercial on its Web site. An older Qashqai ad, in which a giant uses the SUV as a skateboard, is viewable on YouTube.
What this means to you: All the great commercials seem to be on European TV. — Laura Sky Brown, Correspondent
In an advertisement directed by Danny Kleinman, who has made videos for Madonna and Prince as well as title sequences for James Bond films — the Qashqai is shown in the empty streets of Buenos Aires. The film, Nissan says, "captures the might of the city and the unique crossover beauty of the car." It also captures a number of wild near-miss attacks by buildings that drop cars, metal and other hazards in the Qashqai's path.
Filming took eight days and 170 crew members, following six weeks of preparation by 12 designers and artists, and required the downtown Avenue Corrientes to be closed down for a weekend.
The Qashqai is built in Sunderland in the U.K. The British newspaper Guardian links to the new commercial on its Web site. An older Qashqai ad, in which a giant uses the SUV as a skateboard, is viewable on YouTube.
What this means to you: All the great commercials seem to be on European TV. — Laura Sky Brown, Correspondent
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