NASHVILLE, Tennessee — Clear is the new clever, or so Nissan believes as it works to simplify the style designations that indicate its vehicle trim levels. First to make use of the new nomenclature is the 2009 Nissan Maxima, which will be available in S (base) and SV (popularly equipped) versions.
According to Mark Perry, Nissan North America's director of product planning, the goal is to clearly signal by the trim letters the car's minimal level of equipment.
"It used to be that GLE was our top-of-the-line trim, and that it always indicated leather as standard equipment," said Perry. "For whatever reason, we walked away from that convention and things have gotten confusing over the years. With the new designations we're attempting to go back to making it simple for consumers to determine what to expect with each trim level, especially when surfing the Web," Perry said. "It will also make things easier for our salespeople to present the cars and what they include."
Perry said the 2009 Maxima will be the first car to incorporate some pieces of the new trim designations, and that Nissan expects to roll out the new trim levels to the rest of its sedans by the end of the 2010 model year.
Perry also mentioned that SR has been reserved as an enthusiast trim, and SL will stand for luxury.
What this means to you: Nissan's making it easier for you to find and purchase the flavor you crave. — Kelly Toepke, News Editor
According to Mark Perry, Nissan North America's director of product planning, the goal is to clearly signal by the trim letters the car's minimal level of equipment.
"It used to be that GLE was our top-of-the-line trim, and that it always indicated leather as standard equipment," said Perry. "For whatever reason, we walked away from that convention and things have gotten confusing over the years. With the new designations we're attempting to go back to making it simple for consumers to determine what to expect with each trim level, especially when surfing the Web," Perry said. "It will also make things easier for our salespeople to present the cars and what they include."
Perry said the 2009 Maxima will be the first car to incorporate some pieces of the new trim designations, and that Nissan expects to roll out the new trim levels to the rest of its sedans by the end of the 2010 model year.
Perry also mentioned that SR has been reserved as an enthusiast trim, and SL will stand for luxury.
What this means to you: Nissan's making it easier for you to find and purchase the flavor you crave. — Kelly Toepke, News Editor
Add A Comment »