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Mitsubishi RVR Crossover Going Global

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  • Mitsubishi ASX Picture

    Mitsubishi ASX Picture

    Mitsubishi ASX (as it will be known in Europe) will come to the U.S. as the Outlander Sport. | February 24, 2010

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Mitsubishi RVR Crossover Going Global

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    TOKYO — Mitsubishi is expanding its plans to make its RVR compact crossover into a true global model. The RVR is now on sale in Tokyo — and will come to the U.S. badged as the Outlander Sport.

    Mitsubishi will confirm details of the U.S. launch in April at the 2010 New York Auto Show. The CUV is expected in the U.S. this fall, most likely as a 2011 model. Mitsubishi has already confirmed its plans to sell the model in Europe with the ASX nameplate and will present it at the upcoming 2010 Geneva Auto Show. The new CUV will also go to China, where it will make its premiere at the 2010 Beijing Auto Show in late April.

    Along with the name change, Mitsubishi will also be changing specifications. While the Japan-market RVR comes with a 1.8-liter engine and continuously variable transmission, plus the choice of front-wheel drive or full-time 4WD, models for Europe will be offered with 1.6-liter gasoline and 1.8-liter diesel options, plus a manual transmission.

    For North America, however, Mitsubishi is on line to upgrade the CUV to a punchier, Lancer-derived 2.0-liter four. Whether the all-wheel-drive option and stick shift make it across the Pacific remains to be seen.

    In Japan, where the RVR starts off at $19,700, Mitsubishi is targeting sales of 1,500 units per month for the first year. But early reviews have been strong, and the car qualifies for Japan's eco-car tax reductions, so Mitsubishi could well have a much-needed new hit on its hands.

    Inside Line says: Appealing CUV should make friends among U.S. buyers. — Peter Nunn, Correspondent

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    corevett5404 says:

    08:56 PM, 02/24/2010

    it looks like a really fat ugly evo ...

    juan_mx says:

    12:35 PM, 02/24/2010

    I hope they make a "Sportier" version for the US using the 2.4L engine.

    jepontiac says:

    11:36 AM, 02/24/2010

    Ok, reminds me of the first generation outlander before they added the third row.  At 20K it better have AWD and a stick option.  It seems to me that Mitsubishi has become known as a compact sports company in America and that identity will be the only way they survive here.

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