CYPRESS, Calif. — Mitsubishi Motors North America is in the process of launching six new or redesigned models in the U.S. as the company tries to rebuild its crumbling business.
David Schembri, the company's executive vice president of sales and marketing, told Inside Line the parade of new models started in May with the introduction of the redesigned 2006 Eclipse coupe and continues this fall with the debut of the all-new 2006 Raider, a midsize pickup based on the Dodge Dakota.
Schembri said a redesigned Eclipse Spyder with a power-operated soft top arrives next spring as a 2007 model. It will be followed in fall 2006 by the new '07 Outlander, which will be larger and more substantial than the current compact utility vehicle. The redesigned Outlander, he said, will offer an optional third row and seating for seven, as well as an optional V6 engine.
The last of the new products are a redesigned Lancer compact in calendar 2007 and, for model-year 2008, a brand-new Lancer Evo X, which Schembri describes as "revolutionary."
What this means to you: Mitsubishi may yet have a shot at survival in the U.S. if its ambitious model-revival plan catches the eyes of buyers.
David Schembri, the company's executive vice president of sales and marketing, told Inside Line the parade of new models started in May with the introduction of the redesigned 2006 Eclipse coupe and continues this fall with the debut of the all-new 2006 Raider, a midsize pickup based on the Dodge Dakota.
Schembri said a redesigned Eclipse Spyder with a power-operated soft top arrives next spring as a 2007 model. It will be followed in fall 2006 by the new '07 Outlander, which will be larger and more substantial than the current compact utility vehicle. The redesigned Outlander, he said, will offer an optional third row and seating for seven, as well as an optional V6 engine.
The last of the new products are a redesigned Lancer compact in calendar 2007 and, for model-year 2008, a brand-new Lancer Evo X, which Schembri describes as "revolutionary."
What this means to you: Mitsubishi may yet have a shot at survival in the U.S. if its ambitious model-revival plan catches the eyes of buyers.
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