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2004 Mitsubishi Endeavor

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  • 2004 Mitsubishi Endeavor - Front

    2004 Mitsubishi Endeavor - Front

    The new corporate front fascia is about the only questionable aspect of the Endeavor's extroverted styling. | September 15, 2009

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2004 Mitsubishi Endeavor

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    What Is It?
    2004 Mitsubishi Endeavor

    What's Special About It?
    It's hard not to notice the Endeavor's expressive sheet metal, but that's not all Mitsubishi's latest sport-ute has going for it. Intended to compete in the increasingly lucrative "soft-roader" midsize SUV segment, the Endeavor blends sporty looks with a family-friendly size and plenty of functionality.

    Positioned below the Montero Sport but above the Outlander, the Endeavor will offer just one engine when it goes on sale this spring. A 3.8-liter V8 rated at 215 horsepower and 250 pound-feet of torque will provide the power while the standard transmission will be a four-speed automatic with manual-shift capability (no manual will be offered). Both two- and all-wheel-drive versions will be available in three degrees of interior and exterior trim. A fully independent suspension assures a smooth ride while also allowing for a wide-open cargo area for easy loading of awkward cargo.

    The interior design is a mix of faux metallic trim and your standard cloth materials, although a luxury package will be available for those who prefer leather-trimmed seating. There's no third-row seat option but the second-row seats offer best-in-class leg- and headroom.

    Why Should You Care?
    As the first ever Mitsubishi designed specifically for the U.S. market, the Endeavor signals a new tack for the up-and-coming Japanese automaker. Rather than rely on home market models packaged into American aspirants, Mitsubishi is hoping that its American-designed and -built sport-ute will be the start of an increasingly prominent presence in the American marketplace. With SUVs selling as well as cars these days, having four models to choose from certainly won't hurt the company's chances of prosperity. — Ed Hellwig

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