DETROIT — Mini announced on Monday at the 2008 Detroit Auto Show that it will expand its successful John Cooper Works performance brand into a separate business unit with the launch of those models slated for next year in the U.S. It will also expand its U.S. dealer network and confirmed that it is developing a Mini crossover.
Stefan Krause, member of the board of management of BMW AG sales and marketing, said the number of dealerships will expand to about 95 by 2010; currently there are 82 Mini dealerships in the U.S. He said that Mini will funnel all performance-related products and activities under the "sub-brand" of John Cooper Works, which the company acquired last year. "Over the next year we will also be launching those models here in the U.S.," he said.
Krause noted that the Mini Cooper Clubman and Mini Cooper S Clubman variants will be launched on February 16 in North America.
"The next model planned is a Mini crossover," Krause said. "For sure, this crossover Mini will convey the same driving fun and go-kart feeling — but paired with other functional features."
What this means to you: Mini continues to flex its muscle in the U.S. — Anita Lienert, Correspondent
Stefan Krause, member of the board of management of BMW AG sales and marketing, said the number of dealerships will expand to about 95 by 2010; currently there are 82 Mini dealerships in the U.S. He said that Mini will funnel all performance-related products and activities under the "sub-brand" of John Cooper Works, which the company acquired last year. "Over the next year we will also be launching those models here in the U.S.," he said.
Krause noted that the Mini Cooper Clubman and Mini Cooper S Clubman variants will be launched on February 16 in North America.
"The next model planned is a Mini crossover," Krause said. "For sure, this crossover Mini will convey the same driving fun and go-kart feeling — but paired with other functional features."
What this means to you: Mini continues to flex its muscle in the U.S. — Anita Lienert, Correspondent
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