PALM SPRINGS, California — Mazda North America has confirmed that the Mazda 2 will be sold for the first time in the United States and Canada beginning in late 2010.
Jim O'Sullivan, president and CEO of Mazda North American Operations, told a dealer meeting here: "We've been studying the market to make sure we can make a business case for it across North America. As consumers' tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the Mazda 3." He said the Mazda 2 will be "stylish, fun to drive and a heck of a value."
Final North American specs will be released this fall at the 2009 Los Angeles Auto Show.
The Mazda 2, which shares its B-segment architecture with the Ford Fiesta, was named 2008 World Car of the Year.
Inside Line says: What took Mazda so long? — Paul Lienert, Correspondent
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