- Maybach will launch a new line of branded eyewear in October.
- The Maybach line will comprise 10 types of glasses and eight sunglasses.
- The new glasses are created by German manufacturer Ivko.
STUTTGART, Germany — Maybach, the still-struggling upscale brand of Daimler AG, is moving downmarket — into eyewear.
A new line of Maybach-branded glasses, created by German manufacturer Ivko, will debut in October, featuring "exquisite materials, painstaking craftsmanship and outstanding design," according to the automaker.
Maybach says the new glasses will use high-quality materials, ranging from fine wood, leather and natural horn to carbon-fiber, titanium and 18-carat white, yellow and rose gold.
The eyewear will be handcrafted by Ivko, with precision lenses manufactured by Zeiss.
The Maybach line initially will comprise 10 models of glasses and eight sunglasses, in a variety of colors, frames and materials. An exclusive Individual collection also will provide different customization choices, including the option of having your name lettered on the frame.
Inside Line says: If you have to ask the price... — Paul Lienert, Correspondent
Add A Comment »
cardesigner82 says:
05:26 PM, 08/02/2010
Is it just me or does that Maybach appear to have a different front-end?
As far as the "spectacular specs" too bad the logo is not a remote start, it kills the sell of a Maybach for me...lol
charlesb says:
09:51 AM, 07/31/2010
The model was well cast, he looks like just the kind of douche bag that would wear those glasses.
srlracing says:
03:00 AM, 07/31/2010
This will be a hit with aspiring rappers.
empire713 says:
01:42 AM, 07/31/2010
what next the gonna give them away with a new purchase of a maybach
cz_75 says:
11:20 PM, 07/30/2010
Ugly and gauche.
flwind says:
06:42 PM, 07/30/2010
How in the world do you make the jump from ultra luxo cars to sunglasses?
albook says:
06:37 PM, 07/30/2010
Guess I'll have to make due with my lowly Ray Bans....
tds27 says:
04:58 PM, 07/30/2010
Maybach has officially jumped the shark.
kosmo69 says:
04:30 PM, 07/30/2010
nice, but cant it w/stand 200lb of man sitting on it!