Just the Facts:
- Grammy-winning rapper and artist Swizz Beatz teams with Lotus on a special edition of the Evora GTE.
- Lotus earlier this year hired Beatz as a high-profile marketing consultant.
- The Beatz edition of the Evora was unveiled at a party in New York City.
NEW YORK — Lotus Cars has pulled the raps, er, wraps off its first collaboration with DJ-rapper Swizz Beatz — a special edition of the Evora GTE — at a celebrity-studded party here.
The car appears to be unchanged mechanically, but features a chrome ruby red paint job.
Beatz, the husband of R&B star Alicia Keys, attended the coming-out party with Lotus CEO Dany Bahar and such celebrities as Def Jam co-founder Russell Simmons, pro basketball star Carmelo Anthony and actor Stephen Baldwin.
Check out the opening-night video here.
Inside Line says: No word yet on whether or when this one-off treatment eventually will hit the street.
Add A Comment »
dllotus says:
12:27 PM, 01/11/2012
Wow, we have seen another act, of a 12 year old CEO OF LOTUS, the guy has driven the likes of success into the ground, one more time, the biggest mistake lotus owners have made is letting Dandy boy spend money and make too many decisions, This is what one person that has all the answers dose (((it don't work))) burn Dandy boys ideas down,
If you have a lotus sale it, the appeal is going down, we understand, the apple of a marketable item is based on its worth and the ability to get people to perceive the value as a needed item, were in the universe dose making this swizzle stick a great move, we are trying to get 12-22 year kids to buy cars and poor people, great job Dandy boy, some one screwed up giving Dandy boy the CEO job why we could have given him a job at Lotus but at the back of the room with no Desk, Pen or Paper.
sharpend says:
11:09 AM, 12/06/2011
wtf?
Lotus should spend more time making their cars legal to sell in the States.
akitadog says:
09:28 AM, 12/06/2011
Compressor, were you expecting the ride to be "Pimped?"
I agree in that it gives it just the right amount of edge to tell you that it isn't the standard Evora, but it doesn't scream "NBA balla' with a new 5-year contract." The wing looks functional as well.
I wouldn't be embarrassed to be seen in it.
ddoouugg says:
07:20 PM, 12/05/2011
Lotus and rap? You'd think they would try to appeal to slightly older buyers.
mce63 says:
06:20 PM, 12/05/2011
Far nicer looking than what many of the professional tuners (the other kind) put together.
run_and_drive says:
04:43 PM, 12/05/2011
I dig it, minus that wing. Great colors.
dennerline says:
02:23 PM, 12/05/2011
Swiss beets are very good lightly salted and with a dolop of sour cream....
compressor says:
01:59 PM, 12/05/2011
Tastefully, and surprisingly, restrained.
wjtinatl says:
01:57 PM, 12/05/2011
I always figured Colin Chapman for more of a "Heavy D" fan! Never mind that "add lightness" stuff...