DULUTH, Georgia — The 2010 Lotus Evora will range in price from $74,675 to $89,000 for a fully loaded model when it arrives in the U.S. in the first quarter of 2010. Pricing includes a $1,175 destination charge.
The U.S. and Canada will receive about half the global production of the Evora — roughly 1,000 units, Lotus Cars USA spokesman Kevin Smith told Inside Line in a phone conversation on Monday. He said that the first two months of production of the Evora here are already presold. That amounts to about 150 vehicles.
"On average, Lotus dealers are taking a $5,000 refundable deposit from customers to get their name on the list," Smith said. "The 150 number reflects early production of about 75 vehicles per month [for North America]."
Smith said that "dealers have been good about charging the MSRP for the car and not charging more. I haven't heard any stories of [people] being charged $10,000 over [sticker]."
He said that a fully loaded Evora, with "every option and limited paint" would top out at about $89,000. Limited paint colors, such as Burnt Orange and Ice White, are a $3,300 option. The $1,275 Sport package bundles such items as sport traction control mode, a sport diffuser, titanium exhaust tips, cross-drilled brake discs and black painted brake calipers. The $1,990 Premium package bundles accent lighting, premium floor mats, leather trim and leather seats. Anthracite forged alloy wheels add another $2,125 to the bottom line, while a reversing camera adds $495.
Smith said most of the customers who pre-ordered the Evora have not seen it in person. To remedy that, the Evora will embark on a 44-dealer U.S. tour this month. Stops will include Reno, New York City, Denver and Las Vegas.
The highly anticipated Evora gets a 3.5-liter V6 that churns out 276 horsepower and 258 pound-feet of torque. Lotus says the Evora gets 30-plus miles per gallon on the highway.
Inside Line says: Would-be buyers of the Lotus Evora can get a real feel for how quickly the midengine 2+2 sports car is being snapped up and how much cash they will need to come up with to reserve one. — Anita Lienert, Correspondent
Add A Comment »
jmaroun says:
04:27 PM, 11/20/2009
Base'll start at 75,000?!! That's $15,000 too expensive to make it attainable to many.
As with the GTR, greed will be the killer of hopes for so many who covet a car like this for all the right reasons. Many a hard working professional folks out there, like me :), deserve a car like this. After waiting so long for the latest M3 only to be utterly dissappointed by its weight and numb steering feel..many purists, enthusiasts, were hoping that the Evora would be an attainable answer. But, priced between a Cayman S and a 911, and with less horse power and torque?; even the magic of Evora's handling and steering will be a tough sell over a used 997 911S that can be had for $55k. Ownership of an Evora will be limited to the affluent who'll buy it to prove they have taste.
Joseph
San Diego