MUMBAI, India — Toyota has shelved plans to introduce the Lexus brand in India because the company is concentrating on its upcoming small-car project and has its hands full.
Importing Lexus cars into India, shipped directly from Japan, is relatively easy for the company. But launching and distributing Toyota's premium brand in India will require a completely new and high-quality sales network, which is a daunting task.
The Lexus launch plan may be revived after the so-called Entry Family Car is introduced next year.
Inside Line says: This news no doubt will come as a disappointment to the small but influential group of Lexus fans in India, who have been waiting eagerly for these ultra-refined luxury vehicles. — Hormazd Sorabjee, Correspondent
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kkear3 says:
11:35 AM, 12/07/2009
Toyota has it's hands full with recalls; they should fix what's wrong first! Just who do they think they are, GM!