INSIDE LINE

Land Rover Looking to Set Up Assembly in China

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  • Land Rover at Great Wall Picture

    Land Rover at Great Wall Picture

    A Land Rover Experience at the Great Wall of China is a potent symbol of the coming shift, in which some production of the iconic British products will be coming to China. | June 01, 2010

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Land Rover Looking to Set Up Assembly in China

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    Just the Facts:
    • Tata Motors says Land Rover is looking for a partner in China to start up assembly of Land Rovers from kits in the next two years.
    • Tata then plans to build Jaguars in China.
    • Tata acquired Land Rover and Jaguar from Ford in 2007.

    LONDON — Tata Motors says its prestigious U.K. property Land Rover is looking for a partner in China to start up assembly of Land Rovers from kits in the next two years. A next step will be to build Jaguar cars in China, which would mark the first time the luxury cars would be built outside the United Kingdom.

    The Financial Times notes that this will be the first "significant production venture" outside the U.K. for Land Rover, which was acquired by Indian automaker Tata in 2007. The move is being watched with interest by the British media since Tata has said it will close one of Jaguar Land Rover's U.K. plants in the next few years.

    Tata chief Carl-Peter Forster, speaking at a press conference, said the China move will spur more sales of Land Rover products and therefore shouldn't hurt Land Rover jobs in the U.K.

    The venture is expected to take up to two years to get set up once Jaguar Land Rover has inked a partnership deal in China.

    Inside Line says: Growth opportunity, or slippery slope, for the ultra-British marques? — Laura Sky Brown, Correspondent

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    pbrahma says:

    10:12 AM, 06/02/2010

    they better sell this only in Chinese Market because I don't want to spend $100,000+ on a made in China SUV.

    shouldermonkey says:

    09:44 AM, 06/01/2010

    That second image where aand Rover is emerging/sinking pretty much sums up this lil venture.  

    delraylocal says:

    09:25 AM, 06/01/2010

    Now my Land Rover will give me cancer!

    speedrcr says:

    08:36 AM, 06/01/2010

    There is nothing ultra-premium about anything labeled..."Made in China"...well, except for dishes.

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