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Sirius Signs Lamborghini
NEW YORK — Sirius Satellite Radio says it has signed a deal with Automobili Lamborghini to be the exclusive satellite radio provider to the Italian exotic-car builder, starting with the 2009 Murciélago.
The purchase of a new Murciélago will include a lifetime subscription to Sirius, the companies said.
Lamborghini is part of the Volkswagen group. Sirius previously had signed exclusive deals with the Audi, Bentley and VW brands.
What this means to you: After the XM-Sirius merger, "exclusive" won't carry quite the same cachet in the satellite-radio business. — Paul Lienert, Correspondent
The purchase of a new Murciélago will include a lifetime subscription to Sirius, the companies said.
Lamborghini is part of the Volkswagen group. Sirius previously had signed exclusive deals with the Audi, Bentley and VW brands.
What this means to you: After the XM-Sirius merger, "exclusive" won't carry quite the same cachet in the satellite-radio business. — Paul Lienert, Correspondent
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