- Kia says hamsters will once again be part of an ad campaign for the 2010 Soul.
- The Korean automaker is even rolling out a line of "Hamstar" clothing.
- An advertising spot for the initial Soul launch won Nielsen's Automotive Ad of the Year.
IRVINE, California — The new advertising campaign for the 2010 Kia Soul will be top-heavy with hamsters. The Korean automaker is even rolling out a line of "Hamstar" clothing for followers of the cuddly creatures.
Kia said the clothing, which is featured in the advertising, will "soon be available for purchase by fans at HamstarClothing.com."
The ad campaign likens the Soul to other "boxy rides — represented by toasters, washing machines and cardboard boxes," said Kia Motors America in a statement. The hamsters also rap the title song's lyrics, "You can get with this, or you can get with that."
"Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen's Automotive Ad of the Year, it made sense to bring them back for a new campaign," said Michael Sprague, Kia Motors America vice president of marketing. "The newest experience is rich with details in the hamster world."
Inside Line says: Cute ad concept, but we draw the line at wearing hamster clothing. — Anita Lienert, Correspondent
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o_or30_0 says:
08:20 PM, 05/31/2010
The ad is hilarious... wouldnt buy a soul... but def love the ad
rossofiorano says:
05:24 AM, 05/30/2010
haha nice one @ perrito
torque1788 says:
10:25 AM, 05/29/2010
It makes sense for them to use the hamsters. Look at the zhu zhu pets they were such a success they ran out of them for christmas. so in theory hamsters=money.
perrito says:
04:47 PM, 05/28/2010
Unless you're Richard Gere - zing!
rossofiorano says:
04:43 PM, 05/28/2010
agreed--cute ad, but hold the clothing...shirts that say "hamstar" on it with the kia badge aren't going to be too hot