IRVINE, California — The 2010 Kia Ignition Soul, an appearance package that includes an orange paint job, a black racing stripe and a rear spoiler, was introduced on Wednesday, priced at $18,195. The price includes a $695 shipping charge. It is another Scion-esque turn for the Korean Soul, which is aimed squarely at the youth market.
In comparison, the base 2010 Soul starts at $13,995, including shipping.
The Ignition Soul is the second of four special-edition Soul vehicles. The first was the Denim Soul, which came out last June priced at $17,995, including shipping.
Kia explained that the Soul special models demonstrate "personalization options."
The Ignition Soul offers such extras as black 18-inch alloy wheels, a body kit and an alloy fuel door. It is based on the Soul+ model, which includes an audio upgrade package, an iPod connection cable, carpeted floor mats, a moonroof, fender vents and foglights. The 2010 Soul+ starts at $15,645, including shipping.
Inside Line says: If you're looking for a Soul that will get you noticed, expect to pay extra. — Anita Lienert, Correspondent
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charlesb says:
11:27 AM, 12/28/2009
Ignition is the right idea, I suggest that they burn it.