This year's launch of the 2011 Kia Optima is the biggest in the company's history. The all-new sedan has the most ambitious package of styling, quality and features the company has ever offered and it's expecting big things.
The Optima's packaging is the result of lessons learned over Kia's 15-plus years in the U.S. market. But Kia's research also came up with one more necessary ingredient to a successful midsize sedan in the U.S. market — a V6 engine option.
After doing some cost/benefit analysis, however, Kia figured out that midsize buyers don't necessarily have a case of multi-cylinder envy; they just want the extra power. In other words, a turbocharged four-cylinder with enough guts would work just fine.
That's where the 2011 Kia Optima Turbo comes in. It's powered by a 2.0-liter inline-4 that uses gas direct injection (GDI) and a twin-scroll turbocharger system to pump out 274 horsepower and 269 pound-feet of torque. That's nearly 50 percent more power than the normally aspirated 2.4-liter base inline-4 unit, while delivering an identical 34 mpg highway rating and only 2 mpg less (22 mpg) in the city. That ought to do the trick.
Turbo Technology
Kia pulled out all the technology it had to deliver its goals of increasing power without hurting fuel efficiency. There's direct injection, a special lightweight aluminum engine block and even a special duct to channel air over the intercooler.
The twin-scroll turbocharger employs a turbine housing that is integrated with the exhaust manifold. Two independent exhaust paths in the turbine housing (one combining the exhaust flow from cylinders one and four, the other from cylinders two and three) help to better transmit the exhaust pulse energy to the turbine wheel. This technology contributes to a significant reduction in turbo lag and the availability of a broad peak torque range that begins at 1,750 rpm and stretches all the way to 4,500 rpm.
Unlike higher-strung turbo engines, the Kia is designed to run on regular unleaded 87-octane fuel thanks to a 9.5:1 compression ratio. Durability testing for the new engine included a continuous 300 hours of running at wide-open throttle followed by 20 hours at 6,800-rpm, 300 revs past redline. The Optima has a 100,000-mile warranty, after all.
Other Exclusive Turbo SX Menu Items
Although the 2.0-liter turbocharged engine is an option on EX trim level Optimas, the chart-topping SX features standard turbo power along with a number of exclusive features including rich-looking black leather seats with woven trim, alloy pedals, HID headlamps, LED rear combination lamps, a rear lip spoiler, side skirts, and aero-enhancing front and rear lower bumpers.
No, it's not a sport sedan, even if the wheels make it look like one.
The six-speed automatic transmission in the SX also includes steering-wheel-mounted shift paddles for manually selecting gears. Other performance enhancements include 18-inch alloy wheels with P225/45R18 tires, 1-inch larger (12.6-inch) front brake rotors with black-painted calipers and a "sport tuned" suspension. The latter consists of stiffer dampers and recalibrated steering.
There's nothing particularly unique about the interior in the turbocharged models and that's OK. The 2011 Kia Optima already has enough going on and would only look more cluttered with too much additional trim and/or badging. Top-of-the-line SX models get special black leather seats, additional soft-touch trim, and metallic pedals and sill plates.
Taking It to the Streets
Our test-drive of an Optima SX included a mix of freeway running, straight stretches of the Pacific Coast Highway and a good bit of tight and twisting canyon driving. The latter proved that despite the turbo and the other sporty accouterments, the Optima SX Turbo is definitely aimed at the Camry/Accord buyer rather than the BMW/Audi ranks.
The steering was imprecise and required constant correction entering and during hard cornering maneuvers. This problem was only exacerbated by the transmission's unwillingness to acknowledge, let alone respond to, downshifts via the paddles. Driven hard, the Optima was clearly out of its element.
Power delivery, on the other hand, was smooth, with little noticeable turbo lag. Quick, but not neck-snapping fast. Also absent was the rush of power one expects from a turbocharged vehicle when it gets on the boost. Blame it on the extended range of the peak torque curve and a transmission geared for smooth cruising.
By day's end, we felt as if Kia had hit its mark, at least in terms of power. The 2011 Kia Optima Turbo responds more like a normally aspirated V6. It's smooth and quiet enough to fool most drivers in this class, and they'll be pleasantly surprised when they see how far a tank of gas will take them.
Who Will Buy This Optima?
Although it lacks, as they say on Sports Center, the "physicality" of a sport sedan, the Optima SX is a slicker alternative to some of its more mundane-looking competition. The feel, fit and finish of its interior are impressive, especially at its base price of $26,690.
No, it's not really a sport sedan, though, even if those wheels make it look like one. Kia's research didn't point to any pressing need for the company to get too hard-core just yet. There could be something a little more aggressive down the line, but Kia needs to hit the mainstream folks first.
For that focus group, the turbocharged 2011 Kia Optima should do well. It not only offers that little extra punch, it doesn't make you pay much for the privilege. Not everyone will like its styling, but no one will confuse it for a Honda Accord or Toyota Camry either. Add in the reasonable price and long list of standard features and that missing V6 won't hurt it a bit.
Edmunds attended a manufacturer-sponsored event, to which selected members of the press were invited, to facilitate this report.

Add A Comment »
adukes_007 says:
10:10 PM, 08/14/2011
One of the best cars out there. Sexy and fast!
www.kiaturbo.com
rcflem says:
11:02 AM, 03/09/2011
Additionally, re: "The steering was imprecise and required constant correction entering and during hard cornering maneuvers. This problem was only exacerbated by the transmission's unwillingness to acknowledge, let alone respond to, downshifts via the paddles. Driven hard, the Optima was clearly out of its element."
wut
I mean, I didn't have a canyon to slaughter, and I'm not the most familiar with 4-wheeled performance, but.... this is really the polar opposite of my experience.
Weird.
rcflem says:
10:58 AM, 03/09/2011
Test-drove the SX turbo at the Cleveland Auto Show recently... was pretty impressed! Pulled pretty hard, and the torque was available at a reasonable rev area. Was concerned about having to hang the engine past 4k to see any kind of response, but I was definitely (and pleasantly) surprised by how willing it was to get up and go, with just a bit of emphatic encouragement from the right foot.
Turning radius is AWESOME. Steering is responsive, firm, and didn't betray any real torque steer. Felt confident in my lane changes and traction on a rainy cement-slab road. Back up camera/Nav is nice. Seats: very comfortable. Radio is punchy and rich, even on normal broadcast radio. Internal cabin controls felt great, and again I have to give credit to that engine. I've been used to the Chevy L36 engine for quite a while, which motivates decently, but wow, Hyundai/Kia did a great job with tuning. Turbo was fully evident before 2500 RPM. You can feel the threshhold, but it's low enough as to be academic. Got up and went.
This is, btw, with my dad, myself, and the sales rep in the car. That's a lot of beef - we grow big in Ohio.
Would have liked a true manual transmission, but to be honest the auto-manual is pretty competent. Fired off the shifts pretty quickly... and DIDN'T NANNY ME INTO A DIFFERENT GEAR until I told it to move. That's the number one thing I appreciated about the gearbox. It's willing to take a bit of abuse if you want it to stay high for a corner exit. Honestly, for a daily, it's about as nice as you'd need it. You can still engine brake. You can still start in second gear, in inclement weather conditions. And yes, it shifts faster than I do. I'm no Raikonnen, mind, but I know how to row.
And, re: "not a driver's car." Of course it's not. It's front-wheel drive, with a huge back seat. I'm 6'3" and north of unhealthy, but had PLENTY of room in the rear. The salesman didn't even have to move his seat. I was quite happy with the experience. If Kia wanted to make it a legit sports-anything, they would have copied the drivetrain from the Genesiseseseses, and left me in the cold at the testing tent while my dad took his crack at the wheel. They didn't.
It's a sedan with great gas mileage, heated seats, a panoramic sunroof, and as much power as you'd ever responsibly want. It's not about the 0-60, after all... it's about the 30-80. And 30-80 is damned fun, in this mill.
If you're really looking for the exhilaration of a true manual, driving experience, oneness with the transportatory ethos... go buy a bike, like I did. Or a Lotus. Not a sedan.
manualman says:
06:34 PM, 02/07/2011
A sporty looking turbo, yet no 6 speed manual available... such a pity. Apparently NOT a drivers car.
adukes_007 says:
04:19 PM, 01/11/2011
It looks really good and should drive about like the Sonata.
www.turbosonata.com
kaysaid10 says:
05:34 AM, 01/08/2011
I like what kia and hyundai are doing with there cars now and days, it actually blows me away because i always found toyotas and hondas attractive but now hyundai and kia is making those brands look cheap and outdated.
vikasdesai says:
06:14 AM, 01/04/2011
This is as about as nice a car as you will see at this price, 2.0 L turbo with more power more space than a golf GTI, very impressive, will probably be more reliable too, this would be ideal for the hyundai genesis
n2guru says:
12:06 PM, 01/02/2011
@ lions208487
".....if I was a first time buyer, I would still stay away from the Hyundai products. They may have improved, but they still feel cheap to me."
Have you ever driven one of these sister cars??? Probably not. Well, I had the opportunity to do so at the recent San Diego Auto Show. And let me tell you, it didn't feel cheap!!! Although, there seems to be plenty of VALUE. The level of quality inside was simply incredible for the price! Stitched leather on the dash as well as the armrests and soft touch materials throughout. And this was the EX turbo! I couldn't believe this was a KIA?!? There was so much space inside for me, and my three other passengers, including the KIA rep. Well, when I took off on the city streets, The engine was smooth and very quiet. The rep had me take it down a long stretch of road and make a U turn. When I saw the coast was clear of busy traffic, I let her rip down the road. WOW, it was FAST! And the roar of the turbo was exhilarating. This car has PLENTY of POWER with ALL FOUR people aboard!!! I was expecting it to lag, but the power was readily available and very linear. It was UNBELIEVABLE. It beats the Accord, Camry, and Altima, in terms of beauty, options, performance and PRICE. It's definitely above par for this segment. Go Hyundai/Kia!!! When are you coming out with a sports car? Probably soon, since the competition is at a stand still. I can't wait to test drive it! :-)
lions208487 says:
08:22 AM, 12/31/2010
The number of the Hyundai twin may be nice, but after driving my co-cowrker new Kizashi I would take that over the Kia/Sonata. It was more responsive and more of a drivers car. Neither really thrill me, but if I was a first time buyer, I would still stay away from the Hyundai products. They may have improved, but they still feel cheap to me.
mklrivowner says:
06:11 AM, 12/20/2010
I'm impressed. It doesn't look like the Kia's I'm used to. I remember when Kia, Hyundai, and Suzuki first came over their cars were horrible. Pretty much scrap metal covered in paint and plastic. They've really come a long way. I'm still fearful that the quality is only paint deep with Kia, Suzuki, and the rest of the "up-and-comers". Maybe you guys and yoink one of these into your long-term fleet and let me know how they do?