When you think of Kia, your next thought does not usually include the words "eye-catching," "distinctive" or even "unique." Kia is aware of its relative visual anonymity, so in an attempt to rectify the situation its latest cars are getting designs that won't be mistaken for warmed-over Hyundais.
The 2011 Kia Optima is a perfect example. Seen here during hot-weather testing in the California desert, these Optima prototypes reveal a sleek profile with a unique C-pillar design unlike anything in Kia's current lineup. The fact that Kia's engineers didn't bother to cover up the interesting new design detail makes us think they're quite proud of the new shape.
In addition to the kinked C-pillar, this new Optima also features an almost hatchbacklike rear window combined with a very short rear deck. The taillights appear similar in design to those found on the recently introduced Forte sedan. Up front the Optima again mimics the Forte's grille, a design that will likely be carried over to the rest of Kia's lineup.
Don't expect to see such dramatic changes under the hood, as this new sedan will come standard with a four-cylinder base engine and an automatic transmission. A V6 will be available as an upgrade and it won't be a puny 2.7-liter, either, given the new sedan's larger size. A more capable suspension should be part of the package as well, since Kia continues to push its image as the sportier side of the Hyundai/Kia corporate partnership.
Look for the official unveiling of the 2011 Kia Optima early next year with sales beginning next fall.
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