FRANKFURT, Germany — Kia hosted a lavish gala dinner yesterday to officially open its new European headquarters, right next to the fair center that is the home of the 2007 Frankfurt Auto Show. The Korean automaker also introduced a locally designed sports-car concept, the Kee.
The two-plus-two-seater concept was designed by Gregory Guillaume and his team in Frankfurt. Its main purpose is to preview Kia's next-generation family face — and a most unusual face it is, dominated by distinctive headlamps and what Kia calls a "powerful" fascia. Its engine is a 197-horsepower 2.7-liter V6 mated to a six-speed automatic transmission.
Although its styling is Euro-friendly, Kia should really employ a naming expert. Kee is said to be a take on both key and chi, Korean and Chinese for "the cultural concept for life force or spiritual energy."
As for the new headquarters, it represents an investment of $102.3 million. The 10-story building includes sales, after-sales and marketing operations, including four floors devoted to the Styling Center alone. It appears fast-expanding Kia wants to ensure it "gets" what European customers want.
What this means to you: Kia is taking Europe seriously and hoping Europeans respond in kind.
The two-plus-two-seater concept was designed by Gregory Guillaume and his team in Frankfurt. Its main purpose is to preview Kia's next-generation family face — and a most unusual face it is, dominated by distinctive headlamps and what Kia calls a "powerful" fascia. Its engine is a 197-horsepower 2.7-liter V6 mated to a six-speed automatic transmission.
Although its styling is Euro-friendly, Kia should really employ a naming expert. Kee is said to be a take on both key and chi, Korean and Chinese for "the cultural concept for life force or spiritual energy."
As for the new headquarters, it represents an investment of $102.3 million. The 10-story building includes sales, after-sales and marketing operations, including four floors devoted to the Styling Center alone. It appears fast-expanding Kia wants to ensure it "gets" what European customers want.
What this means to you: Kia is taking Europe seriously and hoping Europeans respond in kind.
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macsaan says:
12:28 PM, 03/28/2012
cute butt