Isuzu Amigo Hardtop
Isuzu showed off their Amigo Hardtop at the New York International Auto Show. The hardtop is available with two sunroofs, but a convertible version is not an option. Isuzu executives explained that their market research found that Jeep Wrangler hardtop owners rarely if ever removed the top, and it is more cost effective to make the top permanent.
Unfortunately, the Amigo soft top convertible has removable windows that can be unzipped from the outside, making it simple for thieves to steal your stereo without damaging the car. So a hardtop convertible would make perfect sense, if it existed. A theft deterrent system is not available.
Along with the Amigo Hardtop, American Isuzu Motors introduced their new President, Yasuyuki Sudo. Sudo emphasized Isuzu’s role as a sport-utility manufacturer, and promised that the company would survive the upcoming "flat market." Sudo also presented an economical view of today’s market, citing that the rising costs of automobiles is actually disproportionate to increased wages. So an average-priced automobile of the 1950’s would cost a consumer 1,638 hours of work, while the average-priced vehicle today requires only 1,365 hours of work. The Amigo is an average-priced vehicle in today’s market.
Isuzu plans on selling 20,000 to 25,000 Amigos next year, and approximately 30 percent of those will be hardtops. As for color options, Isuzu brought a variety of bizarre-looking Amigos to the auto show. Those present included Barfy Blue, Gangrenous Green, and Oddball Orange (that’s what we’d call them, anyway). With colors like that, who needs a theft deterrent system?
Isuzu showed off their Amigo Hardtop at the New York International Auto Show. The hardtop is available with two sunroofs, but a convertible version is not an option. Isuzu executives explained that their market research found that Jeep Wrangler hardtop owners rarely if ever removed the top, and it is more cost effective to make the top permanent.
Unfortunately, the Amigo soft top convertible has removable windows that can be unzipped from the outside, making it simple for thieves to steal your stereo without damaging the car. So a hardtop convertible would make perfect sense, if it existed. A theft deterrent system is not available.
Along with the Amigo Hardtop, American Isuzu Motors introduced their new President, Yasuyuki Sudo. Sudo emphasized Isuzu’s role as a sport-utility manufacturer, and promised that the company would survive the upcoming "flat market." Sudo also presented an economical view of today’s market, citing that the rising costs of automobiles is actually disproportionate to increased wages. So an average-priced automobile of the 1950’s would cost a consumer 1,638 hours of work, while the average-priced vehicle today requires only 1,365 hours of work. The Amigo is an average-priced vehicle in today’s market.
Isuzu plans on selling 20,000 to 25,000 Amigos next year, and approximately 30 percent of those will be hardtops. As for color options, Isuzu brought a variety of bizarre-looking Amigos to the auto show. Those present included Barfy Blue, Gangrenous Green, and Oddball Orange (that’s what we’d call them, anyway). With colors like that, who needs a theft deterrent system?
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