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DETROIT — Hyundai has introduced its Veracruz crossover vehicle, which joins an ever-growing pack of similar vehicles, including the Ford Edge, Honda Pilot and Toyota Highlander.
The Korean manufacturer has a two-pronged strategy with the Veracruz: Keep the starting price between $28,000 and $30,000 and continue to raise the quality and image, with such touches as a cabin said to be inspired by boutique hotels.
The Veracruz gets the same 3.8-liter DOHC V6 that powers the Azera sedan. It delivers an estimated 260 horses and 257 pound-feet of torque. The engine is mated to an Aisin six-speed gearbox with manual shifting. Hyundai says estimated fuel economy is 25 mph on the highway. The seven-passenger Veracruz is equipped with a standard third-row seat. It comes in three trim levels: the GLS, sportier SE and premium Limited.
Veracruz gets standard electronic stability control, six airbags and four-wheel disc brakes with ABS.
What this means to you: If it can hold to a value pricing strategy, Hyundai may have a winner on its hands.
DETROIT — Hyundai has introduced its Veracruz crossover vehicle, which joins an ever-growing pack of similar vehicles, including the Ford Edge, Honda Pilot and Toyota Highlander.
The Korean manufacturer has a two-pronged strategy with the Veracruz: Keep the starting price between $28,000 and $30,000 and continue to raise the quality and image, with such touches as a cabin said to be inspired by boutique hotels.
The Veracruz gets the same 3.8-liter DOHC V6 that powers the Azera sedan. It delivers an estimated 260 horses and 257 pound-feet of torque. The engine is mated to an Aisin six-speed gearbox with manual shifting. Hyundai says estimated fuel economy is 25 mph on the highway. The seven-passenger Veracruz is equipped with a standard third-row seat. It comes in three trim levels: the GLS, sportier SE and premium Limited.
Veracruz gets standard electronic stability control, six airbags and four-wheel disc brakes with ABS.
What this means to you: If it can hold to a value pricing strategy, Hyundai may have a winner on its hands.
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