- Hyundai launched an interactive racing game called "Hyundai Race" in New York's Times Square.
- Visitors can play the high-quality racing game that features the Veloster hatchback on a giant video billboard.
- The car is controlled by a special app for the iPhone.
NEW YORK — Hyundai Motor Company launched an interactive racing game in Times Square on Christmas called "Hyundai Race" that allows onlookers to race a Veloster hatchback on the giant video billboard in front of hundreds of people through a downloadable iPhone app.
The drivers control the Veloster by tilting the phone left and right to steer, using the iPhone's built-in accelerometer. They also have to connect to the Hyundai WiFi network in Times Square to pair the phone with the game. After the race, gamers' scores appear on the billboard so they can see how they stack up against other racers.
"Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai's racing game takes engagement to a new level," said Steve Shannon, vice president of marketing for Hyundai Motor America.
The 2012 Hyundai Veloster was unveiled at the 2011 Detroit Auto Show and has an innovative door layout that features a single door on the driver side and two doors on the passenger side.
The billboard will remain in Times Square until the end of the year.
Inside Line says: With so many competing electronic billboards in Times Square, now you need an extra incentive to pay attention. Hyundai looks to have a pretty good one on its hands.
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wizard_ says:
03:01 PM, 12/30/2011
The iPhone has better driving dynamics and feedback than the Velosoturd does.
akitadog says:
07:07 PM, 12/29/2011
That's cooler than the car itself...by a mile.
cjgt says:
08:56 AM, 12/29/2011
I must say that's pretty cool.