GENEVA — Hyundai has just unveiled its second crossover concept of the year, following up the Talus with a Europe-centric model called the Genus.
The sportier Talus made its debut in January at the North American International Auto Show in Detroit. This more family-oriented model, the Genus, was designed by Hyundai's European design studio in Rüsselsheim, Germany, not far from Opel's headquarters.
With a length of 187 inches and a width of 73.6 inches, the Genus looks like a minivan, and it's powered like one, with a 2.2-liter common-rail diesel. The minivan theme continues inside with a spacious cabin and an interesting rear seat that can be folded into the floor, used as a traditional rear bench, or slid outside the Genus' body to accommodate a Jet Ski or a mountain bike. There's also a panoramic glass moonroof. Where it enters crossover territory is in its height of only 61.6 inches. Although the Genus has four-wheel drive, it should not be confused with a sporty truck or SUV. Where it enters crossover territory is in its height of only 61.6 inches.
What this means to you: Hyundai has clearly set its sights on crossover vehicles as the next niche area to conquer.
The sportier Talus made its debut in January at the North American International Auto Show in Detroit. This more family-oriented model, the Genus, was designed by Hyundai's European design studio in Rüsselsheim, Germany, not far from Opel's headquarters.
With a length of 187 inches and a width of 73.6 inches, the Genus looks like a minivan, and it's powered like one, with a 2.2-liter common-rail diesel. The minivan theme continues inside with a spacious cabin and an interesting rear seat that can be folded into the floor, used as a traditional rear bench, or slid outside the Genus' body to accommodate a Jet Ski or a mountain bike. There's also a panoramic glass moonroof. Where it enters crossover territory is in its height of only 61.6 inches. Although the Genus has four-wheel drive, it should not be confused with a sporty truck or SUV. Where it enters crossover territory is in its height of only 61.6 inches.
What this means to you: Hyundai has clearly set its sights on crossover vehicles as the next niche area to conquer.
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