Only three of the Prada Genesis cars will be produced: One will be auctioned for charity while the automaker will keep a second for posterity, Hyundai said.
Among the luxury features of the car, co-developed by Hyundai R&D in Namyang, South Korea, and Prada's Design Center in Italy in a four-month project, are matte plated gold on the radiator grille, emblem and outer handles. Prada-designed 20-inch alloy wheel rims complement matte metallic midnight blue exterior paint and titanium metal exterior trim. Even the antenna gets a Prada redesign.
On the interior, naturally, the Prada touch is the most evident with Prada's familiar saffiano leather for the seats and dashboard, along with wood-grain and gold-plated trim.
Inside Line says: Shocking, simply shocking display of luxury in these hard times... — Laura Sky Brown, Correspondent
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