- Hyundai's new flagship sedan gets yet another one-off treatment for the upcoming SEMA show, this one focused on pure luxury.
- Mummbles "Elegant Equus" is designed to exude the "VIP luxury look."
- The 450-horsepower Mummbles-Hyundai collaboration features a Legacy Innovations/S-Max turbo kit and Magnaflow dual-exhaust system.
FOUNTAIN VALLEY, California — Hyundai is presenting a third customized Equus at SEMA, this one in cooperation with Mummbles Marketing.
Compared with the Rhys Millen-prepped Signature Edition Equus and an urban-themed treatment from DUB magazine, the Mummbles "Elegant Equus" is designed to exude the "VIP luxury look," according to the Pennsylvania-based marketing firm.
The Mummbles-Hyundai collaboration features a Legacy Innovations/S-Max turbo kit and Magnaflow dual-exhaust system, bumping output to 450 horsepower.
Mechanical mods include an Air Lift digital air suspension with extended air springs and struts, Wilwood brakes and 22-inch Work Equip wheels with Falken FK452 ultra-low-profile tires.
The Elegant Equus sports a five-piece aero body kit from 717 Motoring and is finished in deep burgundy.
Custom audio and video gear is supplied by Infinity, Mobile Spec and Pyle. The hardware list includes not one, but two Apple iPads, including one to control such vehicle functions as ride height, luxury curtains, stereo and windows.
Inside Line says: You wouldn't think of a big luxury sedan like the Equus as your typical SEMA canvas. — Anita Lienert, Correspondent
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k55 says:
09:40 AM, 12/03/2010
The new Ghetto version
shouldermonkey says:
11:29 AM, 11/03/2010
Hyundai's are great, as long as you keep forgetting the fact that it's a Hyundai. They should start by getting rid of that crappy company logo, then change the name from one that sounds like a cheap knockoff of another more established brand.
alex38 says:
09:17 AM, 10/30/2010
Those rims/tires are sweet. I'd rock this but probably not in that eggplant color. Black or white would look phat
bruceleroy81 says:
07:42 AM, 10/30/2010
Dub City version....I like that. That looks sick. I'd get it just like that.