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2009 Seoul Auto Show Preview: Hyundai to Roll Out Blue-Will Concept

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    The Blue-Will appears to be Hyundai's future Honda Insight/Toyota Prius competitor. | September 15, 2009

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2009 Seoul Auto Show Preview: Hyundai to Roll Out Blue-Will Concept

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    SEOUL, South Korea — Hyundai's answer to the Toyota Prius and Honda Insight may be previewed at the 2009 Seoul Auto Show in the form of a new concept called the Blue-Will.

    The Korean automaker on Wednesday showed off images of the car, which is noteworthy for its dramatic exterior lines.

    The Blue-Will gets a gasoline direct-injected 1.6-liter engine mated to a continuously variable transmission and a 100-kw electric motor. The concept also uses a lithium-ion polymer battery pack, which is becoming the hallmark of Hyundai/Kia alt-fuel vehicles. The lithium-ion polymer battery pack will be used in the Hyundai Elantra LPI Hybrid, which goes on sale in July in Korea. It will also be used in the Kia Forte LPI Hybrid, which goes on sale in August in Korea.

    Details about the Kia hybrid, which runs on liquefied petroleum gas and electricity, were revealed yesterday ahead of the Seoul show.

    The Blue-Will gets solar panels that boost the battery range. Recycling is also a key to the concept. Recycled soft-drink bottles were used to make the material for the headlamp bezels, Hyundai said.

    The 2009 Seoul Auto Show opens on April 2.

    Inside Line says: Consumers will get a good look at what may be the Korean answer to Prius and Insight in short order. — Jonathan Cho, Correspondent

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