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Hybrid Sales Up Slightly for April in Otherwise Dreary Market

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    2010 Honda Insight Picture

    2009 Toyota Prius sales were down 6 percent compared to the previous month. Despite the drop, the Prius was still the best-selling hybrid in April. | June 19, 2009

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Hybrid Sales Up Slightly for April in Otherwise Dreary Market

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    SANTA MONICA, California — Hybrid sales in the U.S. rose in April for the fourth consecutive month and posted the highest monthly volume since October 2008.The bump illustrates the influence that novelty and price still have on the market: The all-new 2010 Honda Insight and a heavily incentivized Honda Civic Hybrid largely account for the gain.

    Dealers sold 21,735 gas-electric hybrids in April, according to Edmunds.com data, up 1.4 percent from 21,433 in March but down 45.9 percent from April '08 sales of 40,198 — the second best month on record for hybrids.

    Toyota's Prius, due to be replaced by an all-new, next-generation model by the end of this month and helped by big incentives in some markets, continued to be the top-selling hybrid in the nation, although April sales of 8,385 were down 6 percent from March and off 61.5 percent from a year earlier.

    The 2009 Honda Civic Hybrid was second in volume with 3,361 sold in April, up 17.1 percent for the month but down 22.3 percent from April '08.

    Toyota's Camry Hybrid was the third biggest seller for the month, but sales of 2,198 models actually represented a 14 percent decline from March and a 67 percent plunge from a year earlier.

    The 2010 Honda Insight, with a base price of just over $20,000 making it the least-expensive new hybrid, was the fourth best-selling model as sales more than tripled to 2,096 from its introductory month in March.

    The total likely would have been higher but not all dealerships were fully stocked.

    Inside Line says: A complete list of April sales figures for the current crop of hybrids can be found over at Green Car Advisor. — John O'Dell, Senior Editor

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