TORRANCE, California — Honda on Wednesday confirmed that its 2010 Honda Insight Hybrid will make its world debut in January at the 2009 Detroit Auto Show. It said that it expects to sell 100,000 Insight Hybrids a year in North America — half of the vehicle's anticipated global sales.
The production version of the Insight Hybrid is bound to be one of the showstoppers at what's shaping up to be a quiet Detroit show. Honda's new hybrid is expected to be priced under $20,000 when it goes on sale in the spring. In comparison, the 2009 Toyota Prius starts at $22,720, including a $720 destination charge.
Honda said the five-passenger Insight Hybrid will get the new interactive "driver-focused" fuel-economy enhancement technology dubbed the Ecological Drive Assist System.
The small hybrid is one of four new gas-electric models that Honda plans to roll out over the next four years, as part of a broad global strategy to boost hybrid sales to 500,000 units by 2012.
Inside Line says: More details about the Insight Hybrid will be officially revealed in a little more than a month. — Anita Lienert, Correspondent
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