TORRANCE, California — Honda is on tap to be one of the dominant automakers at the high-profile 2010 Sundance Film Festival as it premieres a new short documentary film entitled Living with Robots and shows off its ASIMO robot, Honda FCX Clarity and 2011 Honda CR-Z.
Honda's multipronged approach at the Sundance festival illustrates how automakers continue to step outside traditional auto shows to attract customers.
Living with Robots is the sixth film in Honda's Dream the Impossible documentary series. The new film, directed by Joe Berlinger, "ponders life with robots such as ASIMO," said Honda in a statement.
Honda said the Accord Crosstour will be used to transport filmmakers, actors and guests to festival events.
Inside Line says: Honda takes the high-brow route when it comes to advertising to celebrities and the smart set at Sundance. — Anita Lienert, Correspondent
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risdo says:
08:38 AM, 01/19/2010
Anybody see the video where it falls over lol...
jepontiac says:
04:59 AM, 01/18/2010
Skyrocket, I would say they should have worked harder on designs. They have gotten real ugly as of late.
skyrocket says:
11:14 PM, 01/17/2010
Maybe if instead of working on Johnny-5 they should've worked harder on getting decent MPG's on the CR-Z. lol I'm kidding, but I'm not. (I still love Honda!)
firstclass says:
10:35 PM, 01/17/2010
Now that Honda has mastered the ability to walk up and down stairs and dance on command it's only weeks before Skynet system is activated and ASIMO robots become self-aware. I wouldn't worry unless your name happens to be Sarah Connor.
This article, the U3-X and that other walking device article are fun but not sure why you guys post them here. The other two were forms of transportation unlike this robot.