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Knight Rider Scores!
LOS ANGELES — Despite slight artistic merits and a frustrating lack of Turbo Boost action, NBC's heavily promoted Knight Rider TV movie proved to be a massive ratings winner this past Sunday night.
According to Nielsen Media Research, the Knight Rider movie averaged 12.7 million viewers during its two-hour run. It was particularly popular among the 18-49-year-old demographic that advertisers find most delectable. It was easily the most popular show in its time slot and did best of all among men aged 18-49 and 25-54 — despite being up against the NBA All-Star game.
In fact, the movie actually gained audience during its second hour — indicating how hungry the viewing public was to see David Hasselhoff's stiff cameo at the end of the movie.
It was also likely helped along by the 17.8 million NASCAR fans already glued to their easy chairs for the Daytona 500 on Fox. Weighed down by Budweiser and Fritos, they likely decided to stay put for a couple more hours and watch Knight Rider — somehow managing to gather up enough energy to pick up their remotes and change over to NBC.
Besides NBC, the other big winner here is Ford, which supplied the Mustangs used in the film (and virtually every other on-screen vehicle) and advertised heavily. And no one here believes Mike Traceur would leave his GT500KR behind in order to take his date out in a Focus either.
What this means to you: It's almost inevitable that a new Knight Rider series is on its way to NBC this fall. So invest in a hi-def flat screen, because they won't be able to avoid Turbo Boost forever. — John Pearley Huffman, Correspondent
According to Nielsen Media Research, the Knight Rider movie averaged 12.7 million viewers during its two-hour run. It was particularly popular among the 18-49-year-old demographic that advertisers find most delectable. It was easily the most popular show in its time slot and did best of all among men aged 18-49 and 25-54 — despite being up against the NBA All-Star game.
In fact, the movie actually gained audience during its second hour — indicating how hungry the viewing public was to see David Hasselhoff's stiff cameo at the end of the movie.
It was also likely helped along by the 17.8 million NASCAR fans already glued to their easy chairs for the Daytona 500 on Fox. Weighed down by Budweiser and Fritos, they likely decided to stay put for a couple more hours and watch Knight Rider — somehow managing to gather up enough energy to pick up their remotes and change over to NBC.
Besides NBC, the other big winner here is Ford, which supplied the Mustangs used in the film (and virtually every other on-screen vehicle) and advertised heavily. And no one here believes Mike Traceur would leave his GT500KR behind in order to take his date out in a Focus either.
What this means to you: It's almost inevitable that a new Knight Rider series is on its way to NBC this fall. So invest in a hi-def flat screen, because they won't be able to avoid Turbo Boost forever. — John Pearley Huffman, Correspondent
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